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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Mobile Marketing
15
Mobile marketing
15
Internet marketing
14
Online-Marketing
14
Consumer behaviour
11
Konsumentenverhalten
11
Mobile communications
11
Mobilkommunikation
11
Advertising
9
Advertising effects
9
Werbewirkung
9
Werbung
9
Mobile Business
8
Mobile business
8
mobile advertising
6
Innovation adoption
5
Innovationsakzeptanz
5
Mobile phone
5
Mobiltelefon
5
China
2
Data protection
2
Datenschutz
2
Location-based services
2
SMS
2
SMS advertising
2
Social Web
2
Social web
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digital advertising
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short message service
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1994-2007
1
Adolescents
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Beijing
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Brand image
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Brand management
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Coupons
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Cultural identity
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Aghniadi
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Alexandrovskiy, Sergey
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Amoako, George Kofi
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Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Bakr, Yousra
1
Barnes, Susan B.
1
Brandt, Tobias
1
Doe, Joshua Kofi
1
Greve, Goetz
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Hair, Neil Frederick
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Jiang, Pingjun
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Kee, Kalya M.
1
Kini, Ranjan B.
1
Lawry, Charles Aaron
1
Le, Hoang T. P. M.
1
Livas, Christos
1
Lwin, May O.
1
Martins, Albert
1
Nasution, Reza Ashari
1
Neumann, Dirk
1
Olarte-Pascual, Cristina
1
Park, Jungkun
1
Pescher, Christian
1
Pierce, Meghan
1
Reichhart, Philipp
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Shin, Wonsun
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Skotis, Apostolos
1
Spann, Martin
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Tolba, Ahmed
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Trundova, Olga
1
Tsegah, Marian
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Willing, Christoph
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Yee, Andrew Z. H.
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Zhao-Serrano, Qianyu
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Electronic markets : the international journal on networked business
International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of business research : JBR
11
Journal of retailing and consumer services
11
Journal of advertising research
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing communications
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of electronic marketing and retailing : IJEMR
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Electronic commerce research and applications
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Handelsforschung
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of business & economics research
2
Journal of international consumer marketing
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
2
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
3
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
4
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
5
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
6
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
7
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
8
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
9
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
10
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
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