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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Mobile Marketing
14
Mobile marketing
14
Internet marketing
13
Online-Marketing
13
Mobile communications
10
Mobilkommunikation
10
Advertising
9
Advertising effects
9
Consumer behaviour
9
Konsumentenverhalten
9
Werbewirkung
9
Werbung
9
Mobile Business
8
Mobile business
8
Mobile phone
6
Mobiltelefon
6
mobile advertising
5
Innovation adoption
4
Innovationsakzeptanz
4
SMS
3
Social Web
3
Social web
3
China
2
SMS advertising
2
short message service
2
1994-2007
1
Advertising effectiveness
1
Beijing
1
Bootstrap
1
Coupons
1
Cultural identity
1
Data protection
1
Datenschutz
1
Digital goods
1
Digital products
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Digitale Güter
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E-Mail
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E-commerce
1
E-mail
1
E-mail marketing
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Article
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14
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1
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14
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Aghniadi
1
Alexandrovskiy, Sergey
1
Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Bakr, Yousra
1
Barnes, Susan B.
1
Brandt, Tobias
1
Doe, Joshua Kofi
1
Drossos, Dimitris A.
1
Giaglis, George M.
1
Greve, Goetz
1
Hair, Neil Frederick
1
Jiang, Pingjun
1
Kini, Ranjan B.
1
Lappas, Theodoros
1
Lekakos, George
1
Livas, Christos
1
Martins, Albert
1
Nasution, Reza Ashari
1
Neumann, Dirk
1
Olarte-Pascual, Cristina
1
Pelechrinis, Konstantinos
1
Pescher, Christian
1
Pierce, Meghan
1
Reichhart, Philipp
1
Skotis, Apostolos
1
Spann, Martin
1
Tolba, Ahmed
1
Trundova, Olga
1
Tsegah, Marian
1
Vlachos, Pavlos A.
1
Willing, Christoph
1
Zamani, Efpraxia D.
1
Zhang, Ke
1
Zhao-Serrano, Qianyu
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Electronic markets : the international journal on networked business
International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of business research : JBR
11
Journal of retailing and consumer services
11
Journal of advertising research
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing communications
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Electronic commerce research and applications
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Handelsforschung
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of business & economics research
2
Journal of international consumer marketing
2
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ECONIS (ZBW)
14
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1
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14
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1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
3
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
4
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
5
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
6
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
7
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
8
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
9
Electronic mobility market platforms : a review of the current state and applications of business analytics
Willing, Christoph
;
Brandt, Tobias
;
Neumann, Dirk
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10011751445
Saved in:
10
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
1
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