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~isPartOf:"Electronic markets : the international journal on networked business"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~type:"article"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Consumer behaviour
7
Beziehungsmarketing
6
Relationship marketing
6
Brand image
4
Brand management
4
India
4
Indien
4
Markenführung
4
Markenimage
4
Emerging economies
3
Ghana
3
Schwellenländer
3
relationship marketing
3
Brand
2
Customer value
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Green marketing
2
Kundenwert
2
Lieferantenmanagement
2
Markenartikel
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Marketing management
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Marketingmanagement
2
Nachhaltige Entwicklung
2
Supplier relationship management
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Sustainable development
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Öko-Marketing
2
Advertising
1
Behavioral intentions
1
Bibliometrics
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Bibliometrie
1
Bio-Lebensmittel
1
Brand experience
1
Brand relationship orientation
1
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1
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Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Bang, Nguyen
4
Phau, Ian
4
Hollebeek, Linda D.
3
Leckie, Civilai
3
Bala, Pradip Kumar
2
Barari, Mojtaba
2
Behera, Rajat Kumar
2
Brennan, Ross
2
Das, Gopal
2
Deb, Madhurima
2
Fazli-Salehi, Reza
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Høgevold, Nils M.
2
Japutra, Arnold
2
Johnson, Michael
2
Kautish, Pradeep
2
Kleindienst, Dominikus
2
Kumar, Prashant
2
Kumar, Sushant
2
Kumar, Vikas
2
Merrilees, Bill
2
Naser Valaei
2
Paramita, Widya
2
Rahman, Zillur
2
Rana, Nripendra P.
2
Roberts-Lombard, Mornay
2
Sajad Rezaei
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Svensson, Göran
2
Tay, Richard
2
Thaichon, Park
2
Torres, Ivonne M.
2
Weinstein, Art
2
Winahjoe, Sari
2
Zúñiga, Miguel Ángel
2
Abratt, Russell
1
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Electronic markets : the international journal on networked business
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Marketing intelligence & planning
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Leveraging consumer behavior and psychology in the digital economy
1
Psychology & marketing
1
Society and business review
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
3
Green
marketing
and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
4
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
5
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
6
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Backhaus, Klaus
;
Becker, Jörg
;
Beverungen, Daniel
; …
- In:
Electronic markets : the international journal on …
20
(
2010
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10003977233
Saved in:
7
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
8
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
9
Antecedents to green buying behaviour : a study on consumers in an emerging economy
Khare, Arpita
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10011298764
Saved in:
10
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
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