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~isPartOf:"Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)"
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Beziehungsmarketing
4
Relationship marketing
4
Brand management
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
USA
3
United States
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Banerjee, Tanushri
1
Bhatia, Deepa
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Chandrasekhar, S.
1
Dubey, Savita
1
Goel, Monika
1
Jadeja, Jayraj D.
1
Khare, Arpita
1
Narula, Sakshi
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Nigam, Priti
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Parashar, Sapna
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Patel, Nilesh
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Ruparel, Neelima
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Saunders, Wallace
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Singh, Amarjit
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Sinha, Chabi
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Tiwari, Satya Vardhan
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Vyas, Parimal H.
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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
10
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of
10
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date (oldest first)
1
Viral
marketing
: new
marketing
paradigm
Dubey, Savita
;
Tiwari, Satya Vardhan
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 66-73)
.
2007
Persistent link: https://www.econbiz.de/10003677059
Saved in:
2
From CRM to CEM (Customer Experience Management) : the new
marketing
paradigm for competitive advantage
Ruparel, Neelima
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 22-36)
.
2007
Persistent link: https://www.econbiz.de/10003676900
Saved in:
3
Targeting female online shoppers : a critique (
marketing
challenges, research issues & implications)
Vyas, Parimal H.
;
Nigam, Priti
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 157-172)
.
2007
Persistent link: https://www.econbiz.de/10003677124
Saved in:
4
Innovation
marketing
and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial
marketing
in developing countries
Saunders, Wallace
;
Patel, Nilesh
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 589-598)
.
2007
Persistent link: https://www.econbiz.de/10003677616
Saved in:
5
Customer response towards online banking efforts for customer relationship management by public sector banks in India
Jadeja, Jayraj D.
;
Banerjee, Tanushri
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 45-56)
.
2007
Persistent link: https://www.econbiz.de/10003676917
Saved in:
6
Creating and increasing customer value to enchance competitiveness
Bhatia, Deepa
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 57-65)
.
2007
Persistent link: https://www.econbiz.de/10003676922
Saved in:
7
Enhancing customer experience in the knowledge economy
Khare, Arpita
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 96-107)
.
2007
Persistent link: https://www.econbiz.de/10003677075
Saved in:
8
Modeling the brand equity using structural equation modeling
Chandrasekhar, S.
;
Sinha, Chabi
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 3-12)
.
2007
Persistent link: https://www.econbiz.de/10003676888
Saved in:
9
Perception towards branded jewellery : a study of working and non-working women
Parashar, Sapna
;
Narula, Sakshi
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 13-21)
.
2007
Persistent link: https://www.econbiz.de/10003676894
Saved in:
10
Brand rejuvenation through succession planning
Singh, Amarjit
;
Goel, Monika
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 628-638)
.
2007
Persistent link: https://www.econbiz.de/10003677634
Saved in:
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