Brand rejuvenation through succession planning
Year of publication: |
2007
|
---|---|
Authors: | Singh, Amarjit ; Goel, Monika |
Published in: |
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship). - Ahmedabad : Inst. of Management, Nirma Univ. of Science & Technology, ISBN 81-8424-157-7. - 2007, p. 628-638
|
Subject: | USA | United States | Erfolgsfaktor | Success factor | Markenführung | Brand management |
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