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~isPartOf:"Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen"
~isPartOf:"Handbook of risk theory ; Vol. 2"
~subject:"Customers"
~subject:"Kommunikation"
~subject:"Marketing"
~subject:"Mass Customization"
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
Handbook of risk theory ; Vol. 2
SpringerLink / Bücher
10
Journal of business research : JBR
6
Journal of retailing and consumer services
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
3
Journal of marketing research : JMR
3
Research
3
Tourism management : research, policies, practice
3
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2
Business - Innovation - High Tech
2
Gabler Edition Wissenschaft
2
Group decision and negotiation
2
Individual sources, dynamics, and expressions of emotion : [contributions to the 2012 International Conference on Emotion and Organizational Life held in Helsinki, Finland]
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour : an international research review
2
Journal of destination marketing & management
2
Journal of economic behavior & organization : JEBO
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of world business : JWB
2
Markenkommunikation und Beziehungsmarketing
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
Academic journal of economic studies
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in taxation
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Advertising theory
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Biometrics and neuroscience research in business and management : advances and applications
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Corporate communications : an international journal
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1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Decision support systems : DSS ; the international journal
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1
Emotions, warnings, and the ethics of risk communication
Buck, Ross
;
Ferrer, Rebecca
-
2012
Persistent link: https://www.econbiz.de/10009504482
Saved in:
2
Emotionalisierung des Kundenbeziehungsmanagements (CRM)
Rüeger, Brian
;
Hannich, Frank M.
;
Sauer, Cornelia
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 57-70)
.
2010
Persistent link: https://www.econbiz.de/10008773274
Saved in:
3
Emotionale Intelligenz -Voraussetzung für erfolgreiche Kundenbeziehungen
Neuhaus, Helena
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 41-55)
.
2010
Persistent link: https://www.econbiz.de/10008773278
Saved in:
4
Emotionalisierung durch Mass Customization (MC)
Walcher, Dominik
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 27-39)
.
2010
Persistent link: https://www.econbiz.de/10008773283
Saved in:
5
Think Limbic! Die Emotionsstrukturen im Gehirn für erfolgreiches Marketing nutzen
Häusel, Hans-Georg
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 17-26)
.
2010
Persistent link: https://www.econbiz.de/10008773286
Saved in:
6
Emotionen aus Sicht der Kommunikation
Scharfenberger, Philipp
;
Tomczak, Torsten
;
Henkel, Sven
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 3-15)
.
2010
Persistent link: https://www.econbiz.de/10008773288
Saved in:
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