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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~isPartOf:"The journal of brand management : an international journal"
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| 4 applied filters
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Subject
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Brand management
603
Markenführung
603
Consumer behaviour
381
Konsumentenverhalten
381
Brand image
347
Markenimage
347
Brand
297
Markenartikel
296
Theorie
234
Theory
233
Beziehungsmarketing
172
Relationship marketing
172
Deutschland
144
Germany
140
Marketingmanagement
127
Marketing management
126
Corporate reputation
73
Firmenimage
73
Luxury goods
73
Luxusgüter
73
Social Web
65
Social web
65
Brand architecture
59
Markenarchitektur
58
USA
55
United States
55
Corporate social responsibility
53
Corporate Social Responsibility
52
Unternehmen
45
Corporate culture
44
Unternehmenskultur
44
Emotion
42
Lieferantenmanagement
42
Strategisches Management
42
Supplier relationship management
42
Erfolgsfaktor
40
Management
37
Success factor
37
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36
Competitive strategy
36
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322
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18
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Article
1,065
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291
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908
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908
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253
Thesis
234
Bibliografie enthalten
144
Bibliography included
144
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36
Book section
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Collection of articles of several authors
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Sammelwerk
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Case study
19
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2
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1
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1
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English
792
German
418
Undetermined
148
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Wiedmann, Klaus-Peter
18
Balmer, John M. T.
16
Merrilees, Bill
13
Bauer, Hans H.
12
Mizera, Sue
12
Huber, Frank
11
Powell, Shaun M.
11
Burmann, Christoph
10
Grace, Debra
10
Ind, Nicholas
10
Hennigs, Nadine
9
Iglesias, Oriol
8
Keller, Kevin Lane
8
Kernstock, Joachim
8
Abratt, Russell
7
Gierl, Heribert
7
Golob, Urša
7
Jenner, Thomas
7
Johnson, Lester W.
7
Miller, Dale
7
Valette-Florence, Pierre
7
Walsh, Gianfranco
7
Burghausen, Mario
6
Melewar, T. C.
6
Sung, Yongjun
6
Wirtz, Bernd W.
6
Balmer, John M.T.
5
Biedenbach, Galina
5
Bruhn, Manfred
5
Buxel, Holger
5
Davies, Mark A. P.
5
Dwivedi, Abhishek
5
Gabrielli, Veronica
5
Grappi, Silvia
5
Grohmann, Bianca
5
Heine, Klaus
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
King, Ceridwyn
5
Kleyn, Nicola
5
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Deutschland / Bundeswehr / Universität Hamburg
3
Helmut-Schmidt-Universität
2
Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Jahrbuch der Absatz- und Verbrauchsforschung
Neue betriebswirtschaftliche Forschung : Nbf
The journal of brand management : an international journal
People management : the magazine for professionals in personnel, training and development
10,302
Management science : journal of the Institute for Operations Research and the Management Sciences
9,884
SpringerLink / Bücher
8,971
Management Science
7,614
Energy conversion and management : ECM
6,139
Arbeit und Arbeitsrecht : AuA ; die Zeitschrift für das Personal-Management
6,078
Tourism management : research, policies, practice
5,804
Pulp and paper : the production and management journal of the North American pulp and paper industry
5,787
Management accounting
5,514
PM network : the professional magazine of the Project Management Institute
5,493
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
5,487
HRMagazine : on human resource management
5,474
MPRA Paper
5,016
Personal : Zeitschrift für Human Resource Management
4,926
Paper film foil converter : a production and management magazine
4,832
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Management today
4,534
Leisure management
4,350
ULB Institutional Repository
4,246
Journal of business research : JBR
4,241
The international journal of human resource management
4,052
Sales & marketing management
3,981
European journal of operational research : EJOR
3,948
Operations research, Management science : OR MS ; the international literature digest
3,831
International journal of production research
3,801
International journal of technology management : IJTM
3,798
NBER working paper series
3,757
Research policy : policy, management and economic studies of science, technology and innovation
3,741
Springer eBook Collection
3,713
International journal of production economics
3,710
Omega : the international journal of management science
3,702
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3,640
Agricultural Water Management
3,616
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3,506
Other publications TiSEM
3,431
Academy of Management journal : AMJ
3,430
International journal of project management : the journal of The International Project Management Association
3,425
Management decision : MD
3,403
Journal of business ethics : JOBE
3,392
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Source
All
ECONIS (ZBW)
1,206
OLC EcoSci
145
USB Cologne (EcoSocSci)
5
Showing
1
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of
1,356
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date (oldest first)
1
Corporate re-branding : from normative models to
knowledge
management
Lomax, Wendy
;
Mador, Martha
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10003458913
Saved in:
2
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event
knowledge
matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
3
Die Organisation als Ordnung des Wissens : Wissensmanagement im Spannungsfeld von Anspruch und Realisierbarkeit
Neumann, Robert
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001511140
Saved in:
4
Vorsprung durch Wissensmanagement : Grundlagen, Konzepte, Technologie
Lasogga, Frank
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001655894
Saved in:
5
Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim
;
Trim, Peter R. J.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
Saved in:
6
Selecting the right brand name : an examination of tacit and explicit linguistic
knowledge
in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
7
Selecting the right brand name: An examination of tacit and explicit linguistic
knowledge
in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2012
)
8
,
pp. 655-666
Persistent link: https://www.econbiz.de/10009982418
Saved in:
8
Beware, an underdog may bite : literature review and brand
management
framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
9
Special issue: brand
management
and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
Saved in:
10
Examining the realtionship between brand usage and brand
knowledge
structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
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