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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"The journal of brand management : an international journal"
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Brand management
602
Markenführung
602
Consumer behaviour
376
Konsumentenverhalten
376
Brand image
347
Markenimage
347
Brand
294
Markenartikel
293
Beziehungsmarketing
148
Relationship marketing
148
Marketing management
104
Marketingmanagement
104
Luxury goods
73
Luxusgüter
73
Corporate reputation
72
Firmenimage
72
Social Web
65
Social web
65
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
51
Corporate Social Responsibility
50
USA
45
United States
45
Corporate culture
42
Emotion
42
Unternehmenskultur
42
Theorie
40
Theory
40
Internet marketing
36
Online-Marketing
36
Advertising effects
35
Werbewirkung
35
Deutschland
33
Germany
33
Brand extension
32
Markentransfer
32
Personality psychology
29
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29
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28
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908
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Collection of articles of several authors
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14
Fallstudie
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1
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148
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Wiedmann, Klaus-Peter
18
Balmer, John M. T.
16
Merrilees, Bill
13
Bauer, Hans H.
12
Mizera, Sue
12
Powell, Shaun M.
11
Grace, Debra
10
Ind, Nicholas
10
Burmann, Christoph
9
Hennigs, Nadine
9
Huber, Frank
9
Iglesias, Oriol
8
Keller, Kevin Lane
8
Kernstock, Joachim
8
Abratt, Russell
7
Gierl, Heribert
7
Golob, Urša
7
Johnson, Lester W.
7
Miller, Dale
7
Valette-Florence, Pierre
7
Walsh, Gianfranco
7
Burghausen, Mario
6
Jenner, Thomas
6
Melewar, T. C.
6
Sung, Yongjun
6
Wirtz, Bernd W.
6
Balmer, John M.T.
5
Biedenbach, Galina
5
Bruhn, Manfred
5
Buxel, Holger
5
Davies, Mark A. P.
5
Dwivedi, Abhishek
5
Gabrielli, Veronica
5
Grappi, Silvia
5
Grohmann, Bianca
5
Heine, Klaus
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
5
King, Ceridwyn
5
Kleyn, Nicola
5
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Jahrbuch der Absatz- und Verbrauchsforschung
The journal of brand management : an international journal
People management : the magazine for professionals in personnel, training and development
10,302
Management science : journal of the Institute for Operations Research and the Management Sciences
9,884
SpringerLink / Bücher
8,970
Management Science
7,614
Energy conversion and management : ECM
6,139
Arbeit und Arbeitsrecht : AuA ; die Zeitschrift für das Personal-Management
6,078
Tourism management : research, policies, practice
5,804
Pulp and paper : the production and management journal of the North American pulp and paper industry
5,787
Management accounting
5,514
PM network : the professional magazine of the Project Management Institute
5,493
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
5,487
HRMagazine : on human resource management
5,474
MPRA Paper
5,016
Personal : Zeitschrift für Human Resource Management
4,926
Paper film foil converter : a production and management magazine
4,832
Industrial marketing management : the international journal for industrial and high-tech firms
4,788
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Management today
4,534
Leisure management
4,350
ULB Institutional Repository
4,246
Journal of business research : JBR
4,241
The international journal of human resource management
4,052
Sales & marketing management
3,981
European journal of operational research : EJOR
3,933
Operations research, Management science : OR MS ; the international literature digest
3,831
International journal of production research
3,801
International journal of technology management : IJTM
3,798
NBER working paper series
3,751
Research policy : policy, management and economic studies of science, technology and innovation
3,741
Springer eBook Collection
3,712
International journal of production economics
3,710
Omega : the international journal of management science
3,702
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3,640
Agricultural Water Management
3,616
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3,506
Other publications TiSEM
3,431
Academy of Management journal : AMJ
3,430
International journal of project management : the journal of The International Project Management Association
3,425
Management decision : MD
3,403
Journal of business ethics : JOBE
3,392
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Source
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ECONIS (ZBW)
950
OLC EcoSci
145
USB Cologne (EcoSocSci)
5
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1
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10
of
1,100
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date (newest first)
date (oldest first)
1
Corporate re-branding : from normative models to
knowledge
management
Lomax, Wendy
;
Mador, Martha
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10003458913
Saved in:
2
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event
knowledge
matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
3
Vorsprung durch Wissensmanagement : Grundlagen, Konzepte, Technologie
Lasogga, Frank
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001655894
Saved in:
4
Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim
;
Trim, Peter R. J.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
Saved in:
5
Selecting the right brand name : an examination of tacit and explicit linguistic
knowledge
in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
6
Selecting the right brand name: An examination of tacit and explicit linguistic
knowledge
in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2012
)
8
,
pp. 655-666
Persistent link: https://www.econbiz.de/10009982418
Saved in:
7
Beware, an underdog may bite : literature review and brand
management
framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
8
Special issue: brand
management
and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
Saved in:
9
Examining the realtionship between brand usage and brand
knowledge
structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
10
It takes a village : examining how and when brand-specific transformational leadership affects employees in internal brand
management
Xiong, Lina
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10014326926
Saved in:
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