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~isPartOf:"Essays on the effects of brand names and prices on consumer behavior"
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Deutschland"
~subject:"Schwellenländer"
~subject:"Sports marketing"
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Deutschland
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Sports marketing
International marketing
15
Internationales Marketing
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7
Markenführung
7
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4
Frankreich
4
Germany
4
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3
Consumer behaviour
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Helm, Roland
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Mohammad Falahat
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Essays on the effects of brand names and prices on consumer behavior
International journal of business and globalisation : IJBG
Europäische Hochschulschriften / 5
25
Journal of international marketing
16
International marketing review
14
SpringerLink / Bücher
11
Schriftenreihe Hochschulmarketing
10
Journal of global marketing
8
International journal of emerging markets
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of business research : JBR
6
IGCC market reports
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Berichte aus der Betriebswirtschaft
4
Gabler Edition Wissenschaft
4
Gabler-Lehrbuch
4
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
Management international review : mir ; journal of international business
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
mir-Edition
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
DUV / Wirtschaftswissenschaft
3
DUV : Wirtschaftswissenschaft
3
Dresdner Beiträge zur Betriebswirtschaftslehre
3
IMADI.net-Projektbericht
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing in the fast changing world
3
Internationalisierung von Vertrieb und Handel
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
The journal of business & industrial marketing
3
The journal of product & brand management
3
Advances in international marketing
2
Arbeitspapier / Justus-Liebig-Universität Gießen, Lehrstuhl für Internationale Unternehmungen und Unternehmenszusammenschlüsse
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ECONIS (ZBW)
8
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1
Export performance of international new ventures in emerging market
Mohammad Falahat
;
Migin, Melissa W.
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
1
,
pp. 111-125
Persistent link: https://www.econbiz.de/10011847642
Saved in:
2
The role of competitive strategies on export market selection by SMEs in an emerging economy
Ayob, Abu H.
;
Zizah Che Senik
- In:
International journal of business and globalisation : IJBG
14
(
2015
)
2
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011530678
Saved in:
3
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10009783159
Saved in:
4
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
5
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
6
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
7
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
8
International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia
;
Dowling, Michael
;
Helm, Roland
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
Saved in:
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