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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Marketingmanagement"
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Search: subject:"Management"
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Marketingmanagement
Theorie
1,182
Theory
1,177
Deutschland
973
Consumer behaviour
910
Konsumentenverhalten
910
Germany
874
Relationship marketing
756
Beziehungsmarketing
754
Innovationsmanagement
725
Innovation
719
Innovation management
673
Brand management
650
Markenführung
650
Strategisches Management
506
Marketing management
475
Unternehmenserfolg
468
Firm performance
464
Markenimage
412
Brand image
410
Strategic management
372
Corporate social responsibility
362
Corporate Social Responsibility
361
Lieferantenmanagement
356
Supplier relationship management
356
Wissensmanagement
314
Knowledge management
293
Brand
278
Markenartikel
272
Management
263
Multinationales Unternehmen
261
KMU
252
SME
252
Transnational corporation
239
Knowledge transfer
237
Wissenstransfer
237
Organisatorischer Wandel
230
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3
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322
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114
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110
Bibliografie enthalten
92
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92
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11
Sammelwerk
11
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5
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3
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English
333
German
150
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2
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Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Kreutzer, Ralf T.
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
St. Davčik, Nebojša
3
Teichmann, Jochen
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumann, Ernst J.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Braitmayer, Oliver
2
Brodie, Roderick J.
2
Böhm, Bettina
2
Bölling, Christoph
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Chaveles, Spyros
2
Conrad, Olaf
2
Cramer, Birgit
2
Cuomo, Maria Teresa
2
Dahm, Markus H.
2
Dobner, Stephan
2
Epple, Manfred H.
2
Feige, Stephan
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Ghebresillasie, Girma
2
Glogger, Anton
2
Gottschlich, Hendrik
2
Guo, Huiling
2
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Springer eBook Collection / Business and Economics
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
482
USB Cologne (EcoSocSci)
2
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51
Bridging Asia and the world : searching for academic excellence and best practice in marketing and
management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
52
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
53
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
54
Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat
;
Fu, Xiaorong
;
Xie, Qinghong
- In:
Journal of business research : JBR
78
(
2017
),
pp. 252-260
Persistent link: https://www.econbiz.de/10011736340
Saved in:
55
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
56
Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
Journal of business research : JBR
113
(
2020
),
pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
Saved in:
57
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
58
Characterizing customer experience
management
in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
59
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
60
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
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