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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Marketingmanagement"
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Search: subject:"Management"
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Marketingmanagement
Theorie
1,180
Theory
1,175
Deutschland
973
Germany
874
Consumer behaviour
870
Konsumentenverhalten
870
Relationship marketing
730
Beziehungsmarketing
728
Innovationsmanagement
709
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699
Innovation management
657
Brand management
629
Markenführung
628
Strategisches Management
493
Marketing management
471
Unternehmenserfolg
457
Firm performance
453
Markenimage
399
Brand image
397
Strategic management
360
Corporate social responsibility
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Corporate Social Responsibility
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Lieferantenmanagement
347
Supplier relationship management
347
Wissensmanagement
308
Knowledge management
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Brand
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114
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110
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92
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11
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11
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5
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Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Kreutzer, Ralf T.
3
Lim, Weng Marc
3
St. Davčik, Nebojša
3
Teichmann, Jochen
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumann, Ernst J.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Braitmayer, Oliver
2
Brodie, Roderick J.
2
Böhm, Bettina
2
Bölling, Christoph
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Chaveles, Spyros
2
Conrad, Olaf
2
Cramer, Birgit
2
Cuomo, Maria Teresa
2
Dahm, Markus H.
2
Dobner, Stephan
2
Epple, Manfred H.
2
Feige, Stephan
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Ghebresillasie, Girma
2
Glogger, Anton
2
Gottschlich, Hendrik
2
Guo, Huiling
2
Gupta, Suraksha
2
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Europäische Hochschulschriften / 5
Journal of business research : JBR
Springer eBook Collection / Business and Economics
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
191
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
477
USB Cologne (EcoSocSci)
2
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479
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date (oldest first)
1
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
2
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
3
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
6
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
7
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
8
The value of the sales function : a multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies
Keshavarz, Ali Reza
;
Gölgeci, Ismail
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534270
Saved in:
9
The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market
Khan, Huda
;
Zahoor, Nadia
;
Gerged, Ali Meftah
;
Tarba, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 673-684
Persistent link: https://www.econbiz.de/10013168078
Saved in:
10
Contextualizing deliberate learning from acquisitions : the role of organizational and target contexts
Strobl, Andreas
;
Bauer, Florian
;
Degischer, Daniel
- In:
Journal of business research : JBR
139
(
2022
),
pp. 194-207
Persistent link: https://www.econbiz.de/10013194169
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