//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Interkulturelles Verstehen"
~subject:"Kommunikation"
~subject:"Marketingtheorie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Interkulturelles Verstehen
Kommunikation
Marketingtheorie
Marketing management
43
Marketingmanagement
43
Theorie
18
Theory
18
Marketing
16
USA
13
United States
13
Consumer behaviour
12
Konsumentenverhalten
12
Distribution channel
8
Vertriebsweg
8
marketing strategy
8
Advertising
7
Marketing theory
7
Werbung
7
Beziehungsmarketing
6
Game theory
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
Spieltheorie
6
Market research
5
Marktforschung
5
advertising
5
B-to-B-Marketing
4
Business-to-business marketing
4
Internet marketing
4
Online-Marketing
4
Advertising effects
3
Brand management
3
Competition
3
Customer value
3
Duopol
3
Duopoly
3
Einzelhandel
3
Emerging economies
3
Firm performance
3
Kundenwert
3
Markenführung
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
8
Author
All
Sudhir, K.
2
Bart, Yakov
1
Desai, Preyas S.
1
Ebbes, Peter
1
Gardete, Pedro M.
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Hauser, John R.
1
Heerde, Harald J. van
1
Lehmann, Donald R.
1
Narasimhan, Laxman
1
Papies, Dominik
1
Schmitt, Bernd
1
Srinivasan, Kannan
1
more ...
less ...
Published in...
All
Europäische Kulturen in der Wirtschaftskommunikation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of macromarketing : examining the interactions among markets, marketing, and society
25
Journal of marketing management : MM
21
Journal of historical research in marketing
18
Journal of business research : JBR
17
AMS review : official publication of the Academy of Marketing Science
16
European journal of marketing : EJM
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of the Academy of Marketing Science
16
Marketing theory
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of macromarketing
12
Journal of marketing communications
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing
9
Australasian marketing journal
7
Marketing : ZFP ; journal of research and management
7
Business horizons
6
Corporate communications : an international journal
6
Journal of advertising research
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing theory and practice : JMTP
6
Major theoretical debates and contemporary issues in marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Journal of strategic marketing
5
Marketing communication : new approaches, technologies, and styles
5
Marketing intelligence & planning
5
The marketing review
5
European management journal
4
Journal of Islamic marketing : JIMA
4
Journal of communication management : an international journal
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The marketing book
4
Central European business review : CEBR
3
Economics, management and financial markets
3
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introducing a new section : Marketing Science : frontiers
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011818432
Saved in:
2
Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.
;
Bart, Yakov
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
Saved in:
3
Editorial: Marketing science in emerging markets
Narasimhan, Laxman
;
Srinivasan, Kannan
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-479
Persistent link: https://www.econbiz.de/10011313066
Saved in:
4
Special section: Marketing science in emerging markets
In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 473-554
Persistent link: https://www.econbiz.de/10011313071
Saved in:
5
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
6
Theory and practice in marketing conference special section
In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-93
Persistent link: https://www.econbiz.de/10010337984
Saved in:
7
Introducing Marketing Science Institute research priorities to marketing science
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 873-877
Persistent link: https://www.econbiz.de/10009702546
Saved in:
8
The sense and non-sense of holdout sample validation in the presence of endogeneity
Ebbes, Peter
;
Papies, Dominik
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1115-1122
Persistent link: https://www.econbiz.de/10009427793
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->