Editorial: Marketing science in emerging markets
Laxman Narasimhan; Kannan Srinivasan; K. Sudhir
| Year of publication: |
2015
|
|---|---|
| Authors: | Narasimhan, Laxman ; Srinivasan, Kannan ; Sudhir, K. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 4, p. 473-479
|
| Subject: | Schwellenländer | Emerging economies | Marketingtheorie | Marketing theory | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313066