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~isPartOf:"European economic review : EER"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~subject:"Internet marketing"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Internet marketing
Relationship marketing
Consumer behaviour
1,988
Theory
1,988
Konsumentenverhalten
1,987
Theorie
1,987
Einzelhandel
673
Retail trade
673
Beziehungsmarketing
583
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
387
Online-Handel
387
Experiment
357
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336
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335
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318
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Prentice, Catherine
11
Lombart, Cindy
9
Dwivedi, Yogesh Kumar
8
Park, Jungkun
8
Rana, Nripendra P.
7
Hollebeek, Linda D.
6
Klaus, Philipp
6
Louis, Didier
6
Mortimer, Gary
6
Agag, Gomaa
5
Khan, Imran
5
Molinillo, Sebastian
5
Quach, Sara
5
Thaichon, Park
5
Baier, Daniel
4
Das, Gopal
4
Fazal-e-Hasan, Syed
4
Han, Xiaoyun
4
Kuppelwieser, Volker
4
Ladhari, Riadh
4
Loureiro, Sandra Maria Correia
4
Poncin, Ingrid
4
Seger-Guttmann, Tali
4
Söderlund, Magnus
4
Abdelmoety, Ziad Hassan
3
Alnawas, Ibrahim
3
Anaya-Sánchez, Rafael
3
Arndt, Aaron D.
3
Bilgihan, Anil
3
Cambra-Fierro, Jesús
3
Carlson, Jamie
3
Chang, Ya Ping
3
Cheah, Jun-Hwa
3
Elms, Jonathan
3
Frasquet Deltoro, Marta
3
Gong, Taeshik
3
Harun, Ahasan
3
Hyun, Hyowon
3
Islam, Jamid Ul
3
Japutra, Arnold
3
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European economic review : EER
Journal of retailing and consumer services
Journal of business research : JBR
901
Industrial marketing management : the international journal for industrial and high-tech firms
451
International journal of hospitality management
357
The journal of services marketing
232
International journal of internet marketing and advertising : IJIMA
223
The journal of business & industrial marketing
210
The service industries journal
199
Journal of strategic marketing
195
Journal of the Academy of Marketing Science
195
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
181
Tourism management : research, policies, practice
181
Journal of marketing
167
Journal of travel and tourism marketing
165
International journal of contemporary hospitality management
161
Journal of hospitality marketing & management
154
Cogent business & management
152
International journal of electronic customer relationship management : IJECRM
151
Psychology & marketing
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Journal of marketing communications
145
The journal of product & brand management
143
Management science : journal of the Institute for Operations Research and the Management Sciences
137
The journal of brand management : an international journal
131
Asia Pacific journal of marketing and logistics
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
130
Journal of retailing
129
Marketing intelligence & planning
128
European journal of marketing : EJM
127
International journal of advertising : the review of marketing communications
122
Journal of service research : JSR
120
Journal of marketing management : MM
119
International journal of electronic marketing and retailing : IJEMR
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
117
Journal of advertising research
117
Technological forecasting & social change : an international journal
116
Business horizons
112
Journal of service management
110
Journal of promotion management : innovations in planning and applied research
107
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ECONIS (ZBW)
714
Showing
1
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10
of
714
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1
Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460800
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
4
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
5
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
6
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
7
Can chatbot customer service match human service agents on customer satisfaction? : an investigation in the role of trust
Huang, Dongling
;
Markovitch, Dmitri G.
;
Stough, Rusty A.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460850
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
10
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
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