Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach
Anup Anurag Soren, Shibashish Chakraborty
| Year of publication: |
2024
|
|---|---|
| Authors: | Soren, Anup Anurag ; Chakraborty, Shibashish |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103574, p. 1-16
|
| Subject: | Affective commitment | Continuance commitment | Over-the-top (OTT) platforms | Perceived trust | Satisfaction | Three-component model (TCM) | UTAUT2 | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Mitarbeiterbindung | Employee retention | Arbeitszufriedenheit | Job satisfaction | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103574 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460800