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~isPartOf:"European economic review : EER"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~subject:"Internet marketing"
~subject:"Spieltheorie"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Internet marketing
Spieltheorie
Consumer behaviour
1,988
Theory
1,988
Konsumentenverhalten
1,987
Theorie
1,987
Einzelhandel
673
Retail trade
673
Relationship marketing
584
Beziehungsmarketing
583
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
387
Online-Handel
387
Experiment
357
Service quality
336
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335
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326
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326
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318
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288
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262
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261
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243
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223
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Game theory
212
E-commerce
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Electronic Commerce
210
Online-Marketing
182
Brand
171
Markenartikel
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392
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392
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Yan, Ruiliang
7
Dwivedi, Yogesh Kumar
5
Pei, Zhi
4
Rana, Nripendra P.
4
Abbasi, Amir Zaib
3
Cason, Timothy N.
3
Ding Hooi Ting
3
Duan, Yongrui
3
Hejazi, Seyed Reza
3
Ladhari, Riadh
3
Liu, Yong
3
Souiden, Nizar
3
Sugden, Robert
3
Thaichon, Park
3
Akram, Umair
2
Alnawas, Ibrahim
2
Amrouche, Nawel
2
Ashfaq, Muhammad
2
Assarzadegan, Parisa
2
Baier, Daniel
2
Barta, Sergio
2
Belanche, Daniel
2
Brown, Alexander L.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Drouvelis, Michalis
2
Feltovich, Nick
2
Feri, Francesco
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Goeschl, Timo
2
Houser, Daniel
2
Hyun, Hyowon
2
Islam, Tahir
2
Isoni, Andrea
2
Ivanova-Stenzel, Radosveta
2
Junaid, Muhammad
2
Kandpal, Chandrashekhar
2
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European economic review : EER
Journal of retailing and consumer services
Games and economic behavior
1,461
Journal of economic theory
804
Journal of economic behavior & organization : JEBO
649
Economics letters
634
European journal of operational research : EJOR
618
International journal of game theory : official journal of the Game Theory Society
509
Games
398
Journal of mathematical economics
391
International game theory review
389
Economic theory : official journal of the Society for the Advancement of Economic Theory
367
Dynamic games and applications : DGA
360
Journal of business research : JBR
353
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Mathematical social sciences
350
International journal of production economics
284
Theory and decision : an international journal for multidisciplinary advances in decision science
279
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
241
Social choice and welfare
225
Experimental economics : a journal of the Economic Science Association
216
Operations research letters
202
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
200
International journal of internet marketing and advertising : IJIMA
196
Public choice
195
The American economic review
192
International journal of production research
181
Journal of behavioral and experimental economics
181
Theoretical economics : TE ; an open access journal in economic theory
177
Journal of economic psychology : research in economic psychology and behavioral economics
159
Mathematics of operations research
159
Transportation research / E : an international journal
148
Journal of economic dynamics & control
139
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
The review of economic studies
134
International journal of industrial organization
132
Journal of public economics
129
European journal of political economy
124
Operations research
124
Omega : the international journal of management science
123
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ECONIS (ZBW)
392
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392
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Dynamic pricing for new experience products in pre-sale mode with social learning
Lu, Danning
;
Wang, Pengyu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460794
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
9
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Strategic live streaming choices for vertically differentiated products
Lu, Yusheng
;
Duan, Yongrui
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014460830
Saved in:
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