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~isPartOf:"European journal of innovation management : EJIM"
~isPartOf:"Information systems management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Paul, Justin"
~person:"Pereira, Vijay"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Indien
Relationship marketing
Konsumentenverhalten
37
Bibliometrics
19
Bibliometrie
19
Innovation
15
Brand image
10
Markenimage
10
India
9
Innovation adoption
9
Innovationsakzeptanz
9
Brand management
8
Digitalisierung
8
Digitization
8
Einzelhandel
8
Innovation management
8
Innovationsmanagement
8
Markenführung
8
Retail trade
8
Coronavirus
7
Emerging economies
7
Beziehungsmarketing
6
Knowledge management
6
Online retailing
6
Online-Handel
6
Systematic literature review
6
Wissensmanagement
6
E-commerce
5
Electronic Commerce
5
Innovation diffusion
5
Innovationsdiffusion
5
Internet marketing
5
Knowledge transfer
5
Multinationales Unternehmen
5
Online-Marketing
5
Schwellenländer
5
Social Web
5
Social web
5
more ...
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Online availability
All
Undetermined
36
Type of publication
All
Article
51
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
51
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Paul, Justin
Pereira, Vijay
Laroche, Michel
30
Ko, Eunju
27
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Bartikowski, Boris
14
Richard, Marie-Odile
13
Sharma, Piyush
12
Shukla, Paurav
12
Balaji, M. S.
11
Kim, Kyung Hoon
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Chebat, Jean-Charles
10
Christodoulides, George
10
Donthu, Naveen
10
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Merchant, Altaf
10
Septianto, Felix
10
Teng, Lefa
10
Behl, Abhishek
9
Filieri, Raffaele
9
Mattila, Anna S.
9
Wang, Cheng Lu
9
Yang, Zhiyong
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Balabanis, George
8
Choi, Jeonghye
8
Foroudi, Pantea
8
Geuens, Maggie
8
Liu, Martin J.
8
Melewar, T. C.
8
Oghazi, Pejvak
8
Rana, Nripendra P.
8
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Published in...
All
European journal of innovation management : EJIM
Information systems management
International marketing review
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
24
International journal of Indian culture and business management
15
Technological forecasting & social change : an international journal
9
The marketing review
6
European journal of marketing : EJM
5
Psychology & marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of consumer studies
4
Journal of service research : JSR
4
Business strategy and the environment
3
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of consumer behaviour
3
Journal of strategic marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of human resource management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international management
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Benchmarking : an international journal
1
British journal of management
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Human resource management
1
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Source
All
ECONIS (ZBW)
51
Showing
1
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10
of
51
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date (oldest first)
1
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
2
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
3
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
6
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
7
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
8
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
9
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
10
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
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