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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Fashion"
~subject:"Internet marketing"
~subject:"Sustainability"
~type_genre:"Article in journal"
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Bewertung
Brand
Fashion
Internet marketing
Sustainability
Consumer behaviour
28
Konsumentenverhalten
28
Relationship marketing
11
Beziehungsmarketing
10
Bibliometrics
10
Bibliometrie
10
Brand management
9
Markenführung
9
Brand image
7
Digitalisierung
7
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7
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6
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Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Ko, Eunju
24
Filieri, Raffaele
9
Kim, Juran
8
Richard, Marie-Odile
8
Bigné Alcañiz, J. Enrique
7
Kim, Kyung Hoon
7
Seo, Yuri
7
Bellman, Steven
6
Dwivedi, Yogesh Kumar
6
Hudders, Liselot
6
Shukla, Paurav
6
Cho, Chang-Hoan
5
Choi, Jeonghye
5
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5
Foroudi, Pantea
5
Gupta, Suraksha
5
Kim, Jooyoung
5
Kim, Sang Jin
5
Krishen, Anjala S.
5
Megehee, Carol M.
5
Oghazi, Pejvak
5
Phau, Ian
5
Teng, Lefa
5
Tiago, Flávio Borges
5
Varan, Duane
5
Veloutsou, Cleopatra
5
Workman, Jane E.
5
Yoon, Sukki
5
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4
Diamantopoulos, Adamantios
4
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4
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4
Huh, Jisu
4
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4
Kim, Alex Jiyoung
4
Laroche, Michel
4
Lee, Seung-hee
4
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4
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4
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
4
Business strategy and the environment
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of international management : EJIM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of hospitality management
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
2
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
3
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
4
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
5
Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika
;
Paul, Justin
;
Śrīvāstava, Arcanā
- In:
Journal of business research : JBR
124
(
2021
),
pp. 12-23
Persistent link: https://www.econbiz.de/10012493870
Saved in:
6
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
7
"Masstige" marketing : a review, synthesis and research agenda
Kumar, Ajay
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 384-398
Persistent link: https://www.econbiz.de/10012230511
Saved in:
8
Reflections on discriminant validity : reexamining the bove et al. (2009) findings
Shiu, Edward
;
Pervan, Simon J.
;
Bove, Liliana L.
; …
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 497-500
Persistent link: https://www.econbiz.de/10008901463
Saved in:
9
Congruity's role in website attitude formation
Wang, Sijun
;
Beatty, Sharon E.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
Saved in:
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