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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"The international journal of bank marketing : IJBM"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~type_genre:"Article in journal"
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Consumer behaviour
60
Konsumentenverhalten
60
Brand management
27
Markenführung
27
Relationship marketing
25
Beziehungsmarketing
24
Luxury goods
20
Luxusgüter
20
Fashion
18
Mode
18
Brand image
15
Markenimage
15
Social Web
15
Social web
15
Internet marketing
13
Marketing management
13
Marketingmanagement
13
Online-Marketing
13
Brand
12
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11
Bibliometrics
9
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9
Customer value
9
Kundenwert
9
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Retail trade
8
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Customer satisfaction
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Digitalisierung
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Digitization
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Nachhaltige Entwicklung
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Sustainable development
7
Bekleidungsindustrie
6
Clothing industry
6
Dienstleistungsqualität
6
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6
Service quality
6
South Korea
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114
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117
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Laroche, Michel
45
Huarng, Kun-Huang
39
Parida, Vinit
36
Oghazi, Pejvak
34
Pereira, Vijay
33
Kitchen, Philip J.
32
Sharma, Piyush
30
Taylor, Charles Raymond
29
Vrontis, Demetris
28
Chebat, Jean-Charles
27
Dwivedi, Yogesh Kumar
27
Kraus, Sascha
27
Wincent, Joakim
27
Woodside, Arch G.
26
Donthu, Naveen
24
Foroudi, Pantea
24
Melewar, T. C.
23
Septianto, Felix
23
Valette-Florence, Pierre
22
Babin, Barry J.
21
Dhir, Amandeep
21
Gustafsson, Anders
21
Gupta, Suraksha
20
Kumar, Satish
20
Adomako, Samuel
19
Bartikowski, Boris
19
Diamantopoulos, Adamantios
19
Sarstedt, Marko
19
Yu, Tiffany Hui-Kuang
19
Bouncken, Ricarda B.
18
Hultman, Magnus
18
Malik, Ashish
18
Teng, Lefa
18
Yang, Zhiyong
18
Yoon, Sukki
18
Choi, Yung Kyun
17
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
Journal of marketing theory and practice
The international journal of bank marketing : IJBM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of retailing and consumer services
20
Journal of strategic marketing
10
European management journal
9
Asia Pacific journal of marketing and logistics
8
International journal of consumer studies
8
Psychology & marketing
7
Technological forecasting & social change : an international journal
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of hospitality management
6
Journal of service research : JSR
6
The journal of services marketing
6
International business review : the official journal of the European International Business Academy
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific business review
4
Business strategy and the environment
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
International journal of market research
3
International marketing review
3
Journal of East-West business
3
Journal of global fashion marketing : JGfM
3
Journal of marketing theory and practice : JMTP
3
Journal of service theory and practice
3
Small business economics : an international journal
3
The International trade journal
3
The service industries journal
3
British journal of management : BJM
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
Cross-cultural buyer behavior
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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ECONIS (ZBW)
117
Showing
1
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10
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117
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date (oldest first)
1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
Saved in:
8
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
9
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
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