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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~type_genre:"Article in journal"
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Consumer behaviour
36
Konsumentenverhalten
36
Relationship marketing
18
Beziehungsmarketing
17
Brand management
12
Markenführung
12
Bibliometrics
10
Bibliometrie
10
Social Web
10
Social web
10
Brand image
8
Markenimage
8
Digitalisierung
7
Digitization
7
Customer satisfaction
6
Customer value
6
Dienstleistungsqualität
6
Fashion
6
Kundenwert
6
Kundenzufriedenheit
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Mode
6
Service quality
6
Corporate reputation
5
Firmenimage
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Marketingmanagement
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Innovationsakzeptanz
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77
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Parida, Vinit
50
Coates, Joseph F.
47
Oghazi, Pejvak
45
Dwivedi, Yogesh Kumar
44
Huarng, Kun-Huang
44
Laroche, Michel
44
Kraus, Sascha
43
Pereira, Vijay
42
Ko, Eunju
40
Daim, Tugrul U.
38
Dhir, Amandeep
38
Vrontis, Demetris
37
Wincent, Joakim
37
Amankwah-Amoah, Joseph
31
Islam, Nazrul
31
Kitchen, Philip J.
31
Sharma, Piyush
30
Taylor, Charles Raymond
29
Foroudi, Pantea
27
Phillips, Fred
27
Gupta, Suraksha
26
Woodside, Arch G.
26
Chebat, Jean-Charles
25
Mariani, Marcello M.
25
Kumar, Satish
24
Melewar, T. C.
24
Patel, Pankaj
24
Sarpong, David
24
Gracht, Heiko von der
23
Gupta, Shivam
23
Porter, Alan L.
23
Rana, Nripendra P.
23
Septianto, Felix
23
Yu, Tiffany Hui-Kuang
23
Khan, Zaheer
22
Kumar, Ajay
22
Valette-Florence, Pierre
22
Adomako, Samuel
21
Chatterjee, Sheshadri
21
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of strategic marketing
10
European management journal
8
Journal of marketing theory and practice
8
International journal of consumer studies
7
International journal of hospitality management
6
Journal of service research : JSR
6
The journal of services marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International business review : the official journal of the European International Business Academy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific business review
4
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
4
Psychology & marketing
4
International journal of market research
3
Journal of East-West business
3
Journal of marketing theory and practice : JMTP
3
Journal of service theory and practice
3
Small business economics : an international journal
3
The International trade journal
3
The international journal of bank marketing : IJBM
3
The service industries journal
3
British journal of management : BJM
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Paradigm : the journal of Institute of Management Technology
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of consumer marketing
2
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ECONIS (ZBW)
77
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
Saved in:
7
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
8
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
9
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
10
Adoption of digital financial transactions : a review of literature and future research agenda
Kajol, K.
;
Singh, Ranjit
;
Paul, Justin
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013547877
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