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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Foroudi, Pantea"
~person:"Kim, Kyung Hoon"
~person:"Merchant, Altaf"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~type_genre:"Article in journal"
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Consumer behaviour
46
Konsumentenverhalten
46
Brand management
26
Markenführung
26
Brand image
21
Markenimage
21
Relationship marketing
19
Beziehungsmarketing
18
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12
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106
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Beatty, Sharon E.
Foroudi, Pantea
Kim, Kyung Hoon
Merchant, Altaf
Paul, Justin
Roy, Sanjit
Laroche, Michel
44
Ko, Eunju
40
Huarng, Kun-Huang
39
Parida, Vinit
36
Oghazi, Pejvak
34
Pereira, Vijay
33
Kitchen, Philip J.
31
Sharma, Piyush
30
Taylor, Charles Raymond
29
Vrontis, Demetris
28
Kraus, Sascha
27
Wincent, Joakim
27
Dwivedi, Yogesh Kumar
26
Woodside, Arch G.
26
Chebat, Jean-Charles
25
Melewar, T. C.
23
Septianto, Felix
23
Valette-Florence, Pierre
22
Dhir, Amandeep
21
Gustafsson, Anders
21
Gupta, Suraksha
20
Kumar, Satish
20
Adomako, Samuel
19
Babin, Barry J.
19
Bartikowski, Boris
19
Diamantopoulos, Adamantios
19
Donthu, Naveen
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Yu, Tiffany Hui-Kuang
19
Bouncken, Ricarda B.
18
Hultman, Magnus
18
Malik, Ashish
18
Teng, Lefa
18
Yoon, Sukki
18
Choi, Yung Kyun
17
Cleveland, Mark
17
Johnston, Wesley J.
17
Mariani, Marcello M.
17
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
21
International journal of hospitality management
13
Journal of strategic marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing theory and practice
10
Technological forecasting & social change : an international journal
10
European management journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of consumer studies
7
International business review : the official journal of the European International Business Academy
6
Journal of service research : JSR
6
The journal of services marketing
6
International journal of contemporary hospitality management
5
Journal of advertising research
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Psychology & marketing
5
Qualitative market research : an international journal
5
Asia Pacific business review
4
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
4
Corporate reputation review
4
European journal of marketing : EJM
3
International journal of market research
3
Journal of East-West business
3
Journal of business-to-business marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Journal of service theory and practice
3
Small business economics : an international journal
3
The International trade journal
3
The international journal of bank marketing : IJBM
3
The journal of brand management : an international journal
3
The service industries journal
3
British journal of management
2
British journal of management : BJM
2
Cogent business & management
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
Corporate reputation review : an international journal
2
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ECONIS (ZBW)
106
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1
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106
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
A brief history of service innovation : the evolution of past, present, and future of service innovation
Marvi, Reza
;
Mahavarpour, Nasrin
;
Foroudi, Pantea
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299256
Saved in:
4
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
7
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
Saved in:
8
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
9
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
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