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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Internet marketing"
~subject:"Jugendliche"
~subject:"Persönlichkeitspsychologie"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Brand image
Consumer behaviour
Dienstleistungsqualität
Indien
Internet marketing
Jugendliche
Persönlichkeitspsychologie
Systematic literature review
Konsumentenverhalten
32
Relationship marketing
17
Beziehungsmarketing
16
Brand management
12
Markenführung
12
Bibliometrics
9
Bibliometrie
9
Markenimage
8
Social Web
8
Social web
8
Customer value
6
Digitalisierung
6
Digitization
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6
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6
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Marketingmanagement
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Bekleidungsindustrie
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Innovationsmanagement
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Nachhaltigkeit
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Online-Marketing
4
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4
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45
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Ko, Eunju
31
Laroche, Michel
31
Cleveland, Mark
16
Septianto, Felix
15
Chebat, Jean-Charles
14
Diamantopoulos, Adamantios
14
Pereira, Vijay
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Melewar, T. C.
13
Richard, Marie-Odile
13
Shukla, Paurav
13
Foroudi, Pantea
12
Sharma, Piyush
12
Teng, Lefa
12
Yoon, Sukki
12
Balaji, M. S.
11
Dwivedi, Yogesh Kumar
11
Merchant, Altaf
11
Bigné Alcañiz, J. Enrique
10
Filieri, Raffaele
10
Gupta, Suraksha
10
Kukar-Kinney, Monika
10
Oghazi, Pejvak
10
Spielmann, Nathalie
10
Taylor, Charles Raymond
10
Choi, Jeonghye
9
Choi, Yung Kyun
9
Debroy, Bibek
9
Dennis, Charles
9
Dhir, Amandeep
9
Mattila, Anna S.
9
Seo, Yuri
9
Veloutsou, Cleopatra
9
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9
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9
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
European management journal
5
Journal of marketing theory and practice
5
Technological forecasting & social change : an international journal
5
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
3
International journal of hospitality management
3
International journal of market research
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Psychology & marketing
2
The journal of consumer marketing
2
The service industries journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of services, economics and management
1
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ECONIS (ZBW)
45
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
5
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
9
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
10
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
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