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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Diamantopoulos, Adamantios"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Nachhaltigkeit"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
Indien
Nachhaltigkeit
Systematic literature review
Konsumentenverhalten
47
Brand image
21
Markenimage
21
Brand management
20
Markenführung
20
Relationship marketing
20
Beziehungsmarketing
19
Bibliometrics
11
Bibliometrie
11
Brand
8
Social Web
8
Social web
8
Markenartikel
7
Customer satisfaction
6
Customer value
6
Designation of origin
6
Digitalisierung
6
Digitization
6
Fashion
6
Herkunftsbezeichnung
6
International marketing
6
Internationales Marketing
6
Kundenwert
6
Kundenzufriedenheit
6
Mode
6
Corporate reputation
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Firmenimage
5
Innovation
5
Internet marketing
5
Marketing management
5
Marketingmanagement
5
Online-Marketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Bekleidungsindustrie
4
Clothing industry
4
Innovation management
4
Innovationsmanagement
4
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45
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56
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Article in journal
Aufsatz in Zeitschrift
56
Conference paper
1
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1
Language
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English
Spanish
Author
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Beatty, Sharon E.
Diamantopoulos, Adamantios
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Laroche, Michel
31
Ko, Eunju
23
Cleveland, Mark
16
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Chebat, Jean-Charles
12
Pereira, Vijay
12
Septianto, Felix
12
Balaji, M. S.
11
Kukar-Kinney, Monika
11
Richard, Marie-Odile
11
Sharma, Piyush
11
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Oghazi, Pejvak
10
Shukla, Paurav
10
Teng, Lefa
10
Debroy, Bibek
9
Dhir, Amandeep
9
Mattila, Anna S.
9
Merchant, Altaf
9
Seo, Yuri
9
Choi, Jeonghye
8
Liu, Martin J.
8
Roy, Rajat
8
Veloutsou, Cleopatra
8
Vrontis, Demetris
8
Wiedmann, Klaus-Peter
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Behl, Abhishek
7
Bhattacharyya, Bisweswar
7
Chen, Qimei
7
Flavián Blanco, Carlos
7
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
16
Journal of international marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International marketing review
5
Journal of strategic marketing
5
Business strategy and the environment
4
European management journal
4
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
British journal of management
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of service research : JSR
3
British journal of management : BJM
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing theory and practice : JMTP
2
Psychology & marketing
2
The journal of consumer marketing
2
The service industries journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Electronic commerce research
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
56
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
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