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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Veloutsou, Cleopatra"
~subject:"Bekleidungsindustrie"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Nachhaltigkeit"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Bekleidungsindustrie
Beziehungsmarketing
Brand management
Consumer behaviour
Dienstleistungsqualität
Indien
Nachhaltigkeit
Systematic literature review
Konsumentenverhalten
39
Markenführung
21
Relationship marketing
21
Brand image
13
Markenimage
13
Social Web
12
Social web
12
Bibliometrics
9
Bibliometrie
9
Brand
6
Customer satisfaction
6
Customer value
6
Digitalisierung
6
Digitization
6
Fashion
6
Internet marketing
6
Kundenwert
6
Kundenzufriedenheit
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Mode
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Online-Marketing
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Corporate reputation
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Customer integration
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Firmenimage
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Innovation
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Markenartikel
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Marketing management
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Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Clothing industry
4
Innovation management
4
Innovationsmanagement
4
Jugendliche
4
Nachhaltige Entwicklung
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Article in journal
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57
Conference paper
1
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1
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English
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Author
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Veloutsou, Cleopatra
Laroche, Michel
32
Ko, Eunju
28
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Gupta, Suraksha
14
Melewar, T. C.
13
Pereira, Vijay
13
Richard, Marie-Odile
13
Balaji, M. S.
12
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Oghazi, Pejvak
12
Septianto, Felix
12
Sharma, Piyush
12
Dwivedi, Yogesh Kumar
11
Dennis, Charles
10
Kukar-Kinney, Monika
10
Merchant, Altaf
10
Shukla, Paurav
10
Teng, Lefa
10
Vrontis, Demetris
10
Debroy, Bibek
9
Dhir, Amandeep
9
Filieri, Raffaele
9
Mattila, Anna S.
9
Seo, Yuri
9
Spielmann, Nathalie
9
Arslanagic-Kalajdzic, Maja
8
Chen, Qimei
8
Choi, Jeonghye
8
Flavián Blanco, Carlos
8
Geuens, Maggie
8
Gustafsson, Anders
8
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of strategic marketing
8
The journal of services marketing
6
European management journal
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of service research : JSR
5
The journal of product & brand management
5
Business strategy and the environment
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of consumer studies
4
Journal of marketing theory and practice
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
3
International business review : the official journal of the European International Business Academy
3
International journal of hospitality management
3
International journal of market research
3
International marketing review
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
The service industries journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Athens journal of business & economics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management review : EMR
1
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ECONIS (ZBW)
57
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
5
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
9
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
10
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
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