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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Nachhaltigkeit"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Brand management
Consumer behaviour
Dienstleistungsqualität
Indien
Nachhaltigkeit
Systematic literature review
Konsumentenverhalten
31
Relationship marketing
17
Beziehungsmarketing
16
Markenführung
12
Bibliometrics
9
Bibliometrie
9
Brand image
8
Markenimage
8
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7
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Jugendliche
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Author
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Laroche, Michel
32
Ko, Eunju
24
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Gupta, Suraksha
13
Melewar, T. C.
13
Pereira, Vijay
13
Richard, Marie-Odile
13
Bartikowski, Boris
12
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Septianto, Felix
12
Sharma, Piyush
12
Balaji, M. S.
11
Dennis, Charles
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Merchant, Altaf
10
Oghazi, Pejvak
10
Shukla, Paurav
10
Teng, Lefa
10
Veloutsou, Cleopatra
10
Debroy, Bibek
9
Dhir, Amandeep
9
Filieri, Raffaele
9
Mattila, Anna S.
9
Seo, Yuri
9
Spielmann, Nathalie
9
Choi, Jeonghye
8
Gustafsson, Anders
8
Liu, Martin J.
8
Malik, Ashish
8
Merrilees, Bill
8
Roy, Rajat
8
Vrontis, Demetris
8
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
6
European management journal
5
Business strategy and the environment
4
International journal of consumer studies
4
Technological forecasting & social change : an international journal
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of hospitality management
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Marketing intelligence & planning
2
Psychology & marketing
2
The journal of consumer marketing
2
The service industries journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of services, economics and management
1
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ECONIS (ZBW)
43
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
5
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
9
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
10
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
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