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~isPartOf:"European journal of marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
Beziehungsmarketing
795
Relationship marketing
795
Consumer behaviour
272
Konsumentenverhalten
272
Lieferantenmanagement
227
Supplier relationship management
227
Customer satisfaction
204
Kundenzufriedenheit
204
Dienstleistungsqualität
163
Service quality
163
B-to-B-Marketing
161
Business-to-business marketing
161
Hotel industry
87
Hotellerie
87
Brand management
85
Markenführung
85
Customer value
73
Kundenwert
73
Markenimage
71
Gastronomie
65
Restaurant industry
65
Customer integration
63
Kundenintegration
63
Confidence
62
Marketing management
62
Marketingmanagement
62
Salespeople
62
Verkaufspersonal
62
Vertrauen
62
Social Web
55
Social web
55
Betriebliche Wertschöpfung
51
Value creation
51
Emotion
47
Selling
45
Verkauf
45
Firm performance
43
Unternehmenserfolg
43
Customer service
41
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71
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Aufsatz in Zeitschrift
Article in journal
71
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English
71
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Han, Heesup
3
Hyun, Sunghyup Sean
3
Song, Hak-jun
3
Sreejesh, S.
3
Ewing, Michael
2
Hwang, Jinsoo
2
Jang, Soocheong
2
Kim, Jinkyung Jenny
2
Nyadzayo, Munyaradzi W.
2
Rather, Raouf Ahmad
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Wong, IpKin Anthony
2
Ahn, Jiseon
1
Andreini, Daniela
1
Arli, Denni
1
Aro, Kaisa
1
Aziz, Rahila
1
Baek, Ingee
1
Bai, Billy
1
Baloglu, Seyhmus
1
Basu, Sriparna
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Bianchi, Constanza
1
Biedenbach, Galina
1
Brandão, Amélia Maria Pinto da Cunha
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Busser, James A.
1
Cacho-Elizondo, Silvia
1
Capon, Noel
1
Casidy, Riza
1
Choe, Ja Young
1
Choe, Yunseon
1
Chowdhury, Rafi M. M. I.
1
Chua, Bee-Lia
1
Cretu, Anca E.
1
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1
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1
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European journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
Journal of retailing and consumer services
68
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing communications
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
71
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71
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
4
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
5
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
8
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
9
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
10
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
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