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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
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Search: subject_exact:"Markenartikel"
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Markenartikel
138
Brand
121
Brand management
96
Markenführung
96
Consumer behaviour
82
Konsumentenverhalten
82
Brand image
79
Markenimage
79
Beziehungsmarketing
24
Relationship marketing
24
Branding
12
Social Web
12
Social web
12
Deutschland
11
Advertising effects
10
Werbewirkung
10
Internet marketing
9
Online-Marketing
9
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7
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6
Internationales Marketing
6
Markentreue
6
Marketing management
6
Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
6
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6
Zahlungsbereitschaftsanalyse
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Customer satisfaction
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
5
Measurement
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Messung
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Social media
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5
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Heiseke, Jürgen
4
Ilicic, Jasmina
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2
Casidy, Riza
2
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2
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2
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2
Simkin, Lyndon
2
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2
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2
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2
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2
Völp, Fromut
2
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2
Abratt, Russell
1
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1
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1
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1
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European journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of strategic marketing
Wettbewerb in Recht und Praxis : wrp
The journal of brand management : an international journal
283
Journal of business research : JBR
270
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
82
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
Journal of marketing research : JMR
68
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
53
Asia Pacific journal of marketing and logistics
47
Marketing letters : a journal of research in marketing
42
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Journal of the Academy of Marketing Science
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
International journal of consumer studies
26
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ECONIS (ZBW)
138
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138
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
3
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
4
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
7
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
8
Burning the candle at both ends : how to balance potential profitability and brand protection when licensing brands
Meschnig, Annika
;
Decker, Carolin
;
Dubiel, Anna
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2407-2431
Persistent link: https://www.econbiz.de/10014448493
Saved in:
9
Developing brand meaning theory : the interplay of tangible attributes and intangible associations in relation to local food brands
Quest, Jill
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2459-2485
Persistent link: https://www.econbiz.de/10014448515
Saved in:
10
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
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