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~isPartOf:"European journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Luxury goods"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Subject
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Luxury goods
Werbung
Consumer behaviour
186
Konsumentenverhalten
186
Brand image
173
Markenimage
173
Brand management
159
Markenführung
159
Brand
105
Markenartikel
104
Beziehungsmarketing
44
Relationship marketing
44
Advertising effects
39
Werbewirkung
39
Personality psychology
24
Persönlichkeitspsychologie
24
Social Web
24
Social web
24
Luxusgüter
21
USA
21
United States
21
Emotion
18
Internet marketing
18
Online-Marketing
18
Brand extension
17
Markentransfer
17
Advertising
13
Customer satisfaction
13
Kundenzufriedenheit
13
Celebrity endorsement
12
Celebrity-Werbung
12
Experiment
12
Viral marketing
11
Virales Marketing
11
Psychology of advertising
10
Werbepsychologie
10
Brand loyalty
9
Markentreue
9
Product design
9
Produktgestaltung
9
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Undetermined
20
Free
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Article
34
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Language
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English
34
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Abolhasani, Morteza
1
Ahn, Hongmin
1
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Ansari, Shiveen
1
Arli, Denni
1
Ashill, Nicholas J.
1
Avis, Mark
1
Backhaus, Christof
1
Bagozzi, Richard P.
1
Balabanis, George
1
Bambauer-Sachse, Silke
1
Barbosa, Isabel
1
Bartikowski, Boris
1
Bauer, Brittney C.
1
Bei, Lien-ti
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Borel, Laurence
1
Borges, Ana Pinto
1
Brochado, Ana
1
Cakici, N. Meltem
1
Cao, Dongmei
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Christodoulides, George
1
Chu, Chia-hsien
1
Cui, Annie Peng
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
1
Fastoso, Fernando
1
Flynn, Leisa Reinecke
1
Ghosh, Tathagata
1
Gierl, Heribert
1
Gilal, Faheem Gul
1
Godey, Bruno
1
Goldsmith, Ronald E.
1
Gould, Stephen J.
1
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European journal of marketing
Psychology & marketing
Journal of business research : JBR
130
The journal of brand management : an international journal
69
Journal of retailing and consumer services
50
The journal of product & brand management
43
International journal of advertising : the review of marketing communications
40
Journal of advertising research
37
Journal of fashion marketing and management
35
Journal of marketing communications
35
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising
26
Journal of global fashion marketing : JGfM
21
Journal of international consumer marketing
18
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of promotion management : JPM
16
Asia Pacific journal of marketing and logistics
14
Journal of promotion management : innovations in planning and applied research
14
International journal of hospitality management
13
The IUP journal of brand management : IJBRM
13
International journal of internet marketing and advertising : IJIMA
12
International journal of retail & distribution management
12
Journal of strategic marketing
12
European journal of marketing : EJM
11
International marketing review
11
International journal of consumer studies
10
Journal of marketing
10
Marketing : ZFP ; journal of research and management
10
Marketing letters : a journal of research in marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of historical research in marketing
8
Journal of travel and tourism marketing
8
Qualitative market research : an international journal
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
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ECONIS (ZBW)
34
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1
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
2
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
3
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
4
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
5
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
6
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
7
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
Saved in:
8
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
9
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products
Toti, Jean-François
;
Sánchez Romero, Andrea Milena
- In:
European journal of marketing
57
(
2023
)
12
,
pp. 3125-3161
Persistent link: https://www.econbiz.de/10014448612
Saved in:
10
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
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