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~isPartOf:"European journal of marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Aro, Kaisa"
~person:"Doering, Heike"
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European journal of marketing
Wettbewerb in Recht und Praxis : wrp
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ECONIS (ZBW)
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Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
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2
Engagement and estrangement : a "tale of two cities" for Bristol’s green branding
Reynolds, Laura
;
Doering, Heike
;
Koenig-Lewis, Nicole
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2432-2458
Persistent link: https://www.econbiz.de/10014448494
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