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~isPartOf:"European journal of marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~subject:"Arzneimittelmarkt"
~subject:"Brand"
~subject:"Luxury goods"
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Arzneimittelmarkt
Brand
Luxury goods
Markenartikel
47
Brand management
29
Markenführung
29
Brand image
24
Markenimage
24
Consumer behaviour
21
Konsumentenverhalten
21
Deutschland
11
Beziehungsmarketing
9
Relationship marketing
9
Branding
8
EG-Staaten
4
Brands
3
Emotion
3
Luxusgüter
3
Social Web
3
Social web
3
Advertising effects
2
Brand anthropomorphism
2
Brand coolness
2
Brand hate
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Brand love
2
Brand loyalty
2
Brand positioning
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Corporate Social Responsibility
2
Corporate social responsibility
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Customer satisfaction
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Deutschland <bis 1945>
2
Digital platform
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Digitale Plattform
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Internet marketing
2
Kundenzufriedenheit
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Markentreue
2
Online-Marketing
2
Personality psychology
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Persönlichkeitspsychologie
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29
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Kleist, Holde
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Albert, Bente Henrike
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Arli, Denni
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Arnold, Todd
1
Aro, Kaisa
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Avis, Mark
1
Aziz, Rahila
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Brandão, Amélia Maria Pinto da Cunha
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1
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Cakici, N. Meltem
1
Casidy, Riza
1
Cayla, Julien
1
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1
Cheung, Man Lai
1
Chowdhury, Rafi M. M. I.
1
Colicev, Anatoli
1
Conduit, Jodie
1
Cova, Bernard
1
De Bruyn, Arnaud
1
Decker, Carolin
1
Doering, Heike
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Dolan, Rebecca
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Dubiel, Anna
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Eagar, Toni
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Gray, Harriet
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Gruber, Thorsten
1
He, Jiaxun
1
Henderson, Isaac Levi
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Hou, Fujun
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Hussain, Khalid
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European journal of marketing
Wettbewerb in Recht und Praxis : wrp
The journal of brand management : an international journal
289
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
European journal of marketing : EJM
68
SpringerLink / Bücher
60
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
34
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
International marketing review
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of global marketing
24
Journal of retailing
24
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ECONIS (ZBW)
32
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1
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
2
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
3
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
4
Relationship qualities of brand heritage : warmth, competence and the moderating roles of anthropomorphic factors
Meyer, Caroline
;
Albert, Bente Henrike
;
Rose, Gregory
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10015047506
Saved in:
5
Social purpose branding approaches : a typology of how brands engage with a social purpose
Gray, Harriet
;
Dolan, Rebecca
;
Wilkie, Dean C. H.
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1207-1240
Persistent link: https://www.econbiz.de/10015047510
Saved in:
6
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
7
Do digital platforms promote or hinder corporate brand prestige?
Tse, Sin Yan
;
Wang, Danny T.
;
Cheung, Man Lai
;
Leung, …
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 987-1013
Persistent link: https://www.econbiz.de/10014252230
Saved in:
8
Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
9
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
10
Burning the candle at both ends : how to balance potential profitability and brand protection when licensing brands
Meschnig, Annika
;
Decker, Carolin
;
Dubiel, Anna
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2407-2431
Persistent link: https://www.econbiz.de/10014448493
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