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~isPartOf:"European journal of marketing"
~subject:"Advertising"
~subject:"Kognition"
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Advertising
Kognition
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European journal of marketing
Journal of business research : JBR
11
Journal of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of retailing and consumer services
7
International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
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Journal of behavioral decision making
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of promotion management : JPM
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Marketing : ZFP ; journal of research and management
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Asia Pacific journal of marketing and logistics
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Journal of business ethics : JOBE
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Psychology & marketing
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The journal of consumer marketing
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BestMasters
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CESifo working papers
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Electronic commerce research
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Forschungsgruppe Konsum und Verhalten
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International journal of technology marketing : IJTMkt
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of current issues and research in advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of marketing research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Lehrbuch Gabler
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Research at the marketing-entrepreneurship interface
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Springer eBook Collection
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The Sage handbook of advertising
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
Saved in:
3
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
4
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation : a legitimacy-as-perception p...
Tjandra, Nathalia Christiani
;
Garavan, Thomas N.
; …
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1042-1064
Persistent link: https://www.econbiz.de/10013350946
Saved in:
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