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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of consumer studies"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
1,234
Konsumentenverhalten
1,232
Brand management
155
Markenführung
155
Brand image
149
Beziehungsmarketing
108
Relationship marketing
108
Brand
90
Markenartikel
89
Emotion
84
Food
76
Lebensmittel
74
Customer satisfaction
70
Kundenzufriedenheit
70
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69
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69
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68
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66
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62
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62
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49
Bibliometrics
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Bibliometrie
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Clothing
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Personality psychology
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149
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Grohmann, Bianca
3
Abosag, Ibrahim
2
Balabanis, George
2
Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Fetscherin, Marc
2
Guèvremont, Amélie
2
Ilicic, Jasmina
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Paul, Justin
2
Paulssen, Marcel
2
Phau, Ian
2
Rodrigues, Paula Cristina Lopes
2
Roper, Stuart
2
Sok, Phyra
2
Sousa, Ana
2
Stocchi, Lara
2
Tseng, Timmy H.
2
Wang, Cheng Lu
2
Wright, Malcolm
2
Zhou, Liying
2
Zielke, Stephan
2
Abraham, Mathew
1
Alagarsamy, Subburaj
1
Alpert, Frank
1
Andrews, Lynda
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arli, Denni
1
Arnas, Yaşare Aktaş
1
Arnold, Todd
1
Aro, Kaisa
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
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European journal of marketing : EJM
European journal of marketing
International journal of consumer studies
Journal of business research : JBR
352
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
149
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91
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
92
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon
;
Oh, Jong-Chul
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
Saved in:
93
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
94
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
95
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
96
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
97
Why familiar brands are sometimes harder to remember
Stocchi, Lara
;
Wright, Malcolm
;
Driesener, Carl
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 621-638
Persistent link: https://www.econbiz.de/10011574494
Saved in:
98
The effect of product placements on the evaluation of movies
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
99
Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl
;
Ur Rahman, Saleem
;
Salo, Jari
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
Saved in:
100
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
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