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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European management journal"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Service business"
~subject:"Kundenwert"
~subject:"Service quality"
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Search: subject_exact:"Customer value"
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Kundenwert
Service quality
Customer value
45
Beziehungsmarketing
28
Relationship marketing
28
Consumer behaviour
14
Konsumentenverhalten
14
Betriebliche Wertschöpfung
11
Value creation
11
Customer integration
8
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8
Customer satisfaction
6
Dienstleistungsqualität
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Kundenzufriedenheit
6
Marketing management
5
Marketingmanagement
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customer lifetime value
5
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4
Markenimage
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Value co-creation
4
Brand management
3
Customer participation
3
Dienstleistungsmarketing
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Markenführung
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Marketing theory
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Marketingtheorie
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Online retailing
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Online-Handel
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Kumar, V.
4
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Le Nguyen Hau
2
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2
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1
Anker, Thomas Boysen
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Hyun Kyung Kim
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European journal of marketing : EJM
European management journal
Journal of marketing research : JMR
Service business
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
48
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
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ECONIS (ZBW)
45
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1
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
3
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
4
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
5
A geographic picture of Lean adoption in the public sector : cases, approaches, and a refreshed agenda
Lukrafka, Tatiany Oleques
;
Silva, Diego Souza
; …
- In:
European management journal
38
(
2020
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012268732
Saved in:
6
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
7
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
8
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
9
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
10
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
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