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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Merchant, Altaf"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Consumer behaviour
Entrepreneurship
Indien
Online retailing
Konsumentenverhalten
53
Beziehungsmarketing
19
Relationship marketing
19
Brand management
16
Cultural identity
16
Kulturelle Identität
16
Markenführung
16
Customer satisfaction
12
Globalization
12
Kundenzufriedenheit
12
Brand image
11
Dienstleistungsqualität
11
Globalisierung
11
Markenimage
11
Service quality
11
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8
Internationales Marketing
8
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Complaint management
7
Viral marketing
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World
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Markenartikel
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5
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Article in journal
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56
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English
Spanish
Author
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Balaji, M. S.
Beatty, Sharon E.
Cleveland, Mark
Merchant, Altaf
Roy, Sanjit
Laroche, Michel
29
Ko, Eunju
23
Diamantopoulos, Adamantios
20
Dwivedi, Yogesh Kumar
15
Sharma, Piyush
15
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Pereira, Vijay
12
Shukla, Paurav
12
Huarng, Kun-Huang
11
Paul, Justin
11
Rana, Nripendra P.
11
Richard, Marie-Odile
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Roy, Rajat
10
Septianto, Felix
10
Teng, Lefa
10
Wang, Cheng Lu
10
Adomako, Samuel
9
Balabanis, George
9
Behl, Abhishek
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kaciak, Eugene
9
Kraus, Sascha
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Melewar, T. C.
9
Oppewal, Harmen
9
Walsh, Gianfranco
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Foroudi, Pantea
8
Liu, Martin J.
8
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European journal of marketing : EJM
European management review : EMR
International marketing review
Journal of business research : JBR
Journal of service research : JSR
Journal of targeting, measurement and analysis for marketing
Journal of strategic marketing
5
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
European journal of marketing
3
Journal of marketing theory and practice : JMTP
3
Psychology & marketing
3
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
British journal of management
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice
1
Journal of transnational management : the official journal of the International Management Development Association
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
56
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1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
5
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
6
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
7
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
10
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
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