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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"European management review : EMR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of service research : JSR"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Diamantopoulos, Adamantios"
~person:"Roy, Sanjit"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Entrepreneurship
Indien
Online retailing
Konsumentenverhalten
65
Brand image
22
Markenimage
22
Relationship marketing
21
Brand management
20
Markenführung
20
Cultural identity
16
Kulturelle Identität
16
International marketing
14
Internationales Marketing
14
Customer satisfaction
12
Globalization
12
Kundenzufriedenheit
12
Dienstleistungsqualität
11
Globalisierung
11
Service quality
11
Designation of origin
9
Herkunftsbezeichnung
9
Beschwerdemanagement
8
Complaint management
8
Brand
7
Markenartikel
7
National culture
7
Nationalkultur
7
Viral marketing
7
Virales Marketing
7
Welt
7
World
7
Ethnic group
6
Ethnische Gruppe
6
Personality psychology
6
Persönlichkeitspsychologie
6
Corporate culture
5
Cosmopolitanism
5
Emotion
5
Unternehmenskultur
5
Acculturation
4
Advertising effects
4
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Online availability
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Undetermined
44
Free
2
Type of publication
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Article
71
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
72
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Spanish
Author
All
Balaji, M. S.
Beatty, Sharon E.
Cleveland, Mark
Diamantopoulos, Adamantios
Roy, Sanjit
Laroche, Michel
29
Ko, Eunju
27
Valette-Florence, Pierre
17
Dwivedi, Yogesh Kumar
16
Sharma, Piyush
16
Bartikowski, Boris
14
Pereira, Vijay
13
Richard, Marie-Odile
13
Shukla, Paurav
12
Christodoulides, George
11
Huarng, Kun-Huang
11
Kim, Kyung Hoon
11
Kukar-Kinney, Monika
11
Paul, Justin
11
Rana, Nripendra P.
11
Seo, Yuri
11
Veloutsou, Cleopatra
11
Walsh, Gianfranco
11
Wang, Cheng Lu
11
Behl, Abhishek
10
Mattila, Anna S.
10
Melewar, T. C.
10
Roy, Rajat
10
Septianto, Felix
10
Teng, Lefa
10
Adomako, Samuel
9
Balabanis, George
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Kraus, Sascha
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Oppewal, Harmen
9
Vrontis, Demetris
9
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Published in...
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European journal of marketing : EJM
European management review : EMR
International marketing review
Journal of business research : JBR
Journal of service research : JSR
Journal of international marketing
12
Journal of strategic marketing
6
Journal of retailing and consumer services
5
The journal of services marketing
5
Journal of marketing theory and practice
4
British journal of management
3
European journal of marketing
3
International journal of hospitality management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice : JMTP
3
British journal of management : BJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific journal of marketing and logistics
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of Indian business research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Journal of service theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
72
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1
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72
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1
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
2
"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela
;
Diamantopoulos, Adamantios
;
Raff, …
- In:
International marketing review
40
(
2023
)
7
,
pp. 45-78
Persistent link: https://www.econbiz.de/10014470399
Saved in:
3
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
7
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
8
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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