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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Global business review"
~subject:"Brand management"
~subject:"Theorie"
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Brand management
Theorie
Emotion
53
Consumer behaviour
41
Konsumentenverhalten
41
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
10
Kundenzufriedenheit
10
Brand image
9
Markenführung
9
Markenimage
9
Personality psychology
9
Persönlichkeitspsychologie
9
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7
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Cause-related marketing
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Bapat, Dhananjay
1
Bayarassou, Oula
1
Becheur, Imene
1
Buil, Isabel
1
De Chernatony, Leslie
1
Ding, Cherng G.
1
Ghrib, Hela
1
Gouran, Dennis S.
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
He, Hongwei
1
Kashi, Alireza Nalchi
1
Kolo, Olivia
1
Nandy, Subarna
1
Orth, Ulrich R.
1
Rose, Gregory
1
Sondhi, Neena
1
Thanigan, Jayanthi
1
Tseng, Timmy H.
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1
Zhu, Weichun
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European journal of marketing : EJM
Global business review
The journal of brand management : an international journal
36
The journal of product & brand management
31
Journal of business research : JBR
30
Journal of retailing and consumer services
16
International journal of hospitality management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
9
SpringerLink / Bücher
9
Journal of economic behavior & organization : JEBO
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
CESifo working papers
7
Discussion paper / Tinbergen Institute
7
International journal of market research
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Cogent business & management
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Marketing : ZFP ; journal of research and management
6
NBER Working Paper
6
Tinbergen Institute Discussion Paper
6
Tourism management : research, policies, practice
6
Discussion paper series / IZA
5
European journal of marketing
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
PIER Working Paper
5
Psychology & marketing
5
Qualitative market research : an international journal
5
The service industries journal
5
Working papers / Penn Institute for Economic Research
5
Gabler Edition Wissenschaft
4
Group decision and negotiation
4
International journal of consumer studies
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ECONIS (ZBW)
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1
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
2
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Beyond brand personality : building consumer-brand emotional relationship
Becheur, Imene
;
Bayarassou, Oula
;
Ghrib, Hela
- In:
Global business review
18
(
2017
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011745522
Saved in:
6
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
7
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
8
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
9
Exploring consumer purchase behaviour : foreign versus local brands
Kashi, Alireza Nalchi
- In:
Global business review
14
(
2013
)
4
,
pp. 587-600
Persistent link: https://www.econbiz.de/10010258599
Saved in:
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