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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~subject:"Markenimage"
~subject:"Trust"
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Markenimage
Trust
B-to-B-Marketing
32
Business-to-business marketing
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5
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5
Germany
5
Relationship marketing
5
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European journal of marketing : EJM
Harvard-Business-Manager : das Wissen der Besten
Industrial marketing management : the international journal for industrial and high-tech firms
62
The journal of business & industrial marketing
16
Journal of business research : JBR
11
The journal of brand management : an international journal
3
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business-to-business marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
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Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Businesses
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Central European business review : CEBR
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Cogent business & management
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Economic research
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European journal of marketing
1
IIM Bangalore Research Paper
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
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Journal of contemporary marketing science
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of governance and regulation : international scientific journal
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Journal of marketing
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Journal of retailing and consumer services
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Journal of small business and enterprise development
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Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
4
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
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