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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"Brand"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand
Consumer behaviour
775
Konsumentenverhalten
774
Relationship marketing
174
Einzelhandel
158
Retail trade
158
Brand management
139
Markenführung
139
Brand image
113
Markenimage
113
Markenartikel
78
Customer satisfaction
66
Kundenzufriedenheit
66
Lieferantenmanagement
61
Supplier relationship management
61
Online retailing
60
Online-Handel
60
Marketing management
58
Marketingmanagement
58
B-to-B-Marketing
57
Business-to-business marketing
57
Dienstleistungsqualität
55
Service quality
55
Preismanagement
51
Pricing strategy
51
Emotion
48
Advertising effects
46
Werbewirkung
46
Viral marketing
41
Virales Marketing
41
Internet marketing
40
Online-Marketing
39
Retailing
37
Advertising
35
E-commerce
35
Electronic Commerce
35
Werbung
34
Sales promotion
33
Verkaufsförderung
33
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English
231
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Grewal, Dhruv
6
Noble, Stephanie M.
4
Bijmolt, Tammo H. A.
3
Blut, Markus
3
Bush, Alan J.
3
Coussement, Kristof
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Jaakkola, Elina
3
Moncrief, William C.
3
Nordfält, Jens
3
O'Cass, Aron
3
Roggeveen, Anne L.
3
Ruyter, Ko de
3
Aarikka-Stenroos, Leena
2
Babakus, Emin
2
Beeler, Lisa L.
2
Bolton, Lisa E.
2
Bruhn, Manfred
2
Caigny, Arno de
2
Calantone, Roger J.
2
Casidy, Riza
2
Dagger, Tracey S.
2
Davari, Arezoo
2
Esmark, Carol L.
2
Grohmann, Bianca
2
Grönroos, Christian
2
Gustafsson, Anders
2
Harris, Lloyd C.
2
He, Hongwei
2
Hult, G. Tomas M.
2
Iyer, Pramod
2
Jindal, Rupinder P.
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
Krafft, Manfred
2
Lee, Wai Jin
2
Lehmann, Donald R.
2
Ma, Yu
2
Melnyk, Valentyna
2
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing
Journal of retailing and consumer services
553
Journal of business research : JBR
526
The journal of brand management : an international journal
217
The journal of product & brand management
205
International journal of hospitality management
176
Psychology & marketing
121
The journal of services marketing
120
Journal of the Academy of Marketing Science
98
Asia Pacific journal of marketing and logistics
97
Cogent business & management
82
Journal of strategic marketing
82
Journal of hospitality marketing & management
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of travel and tourism marketing
72
International journal of contemporary hospitality management
71
Journal of marketing
70
The international review of retail, distribution and consumer research
68
The service industries journal
68
Marketing intelligence & planning
64
International journal of retail & distribution management
63
SpringerLink / Bücher
60
Marketing letters : a journal of research in marketing
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of service management
56
The journal of consumer marketing
54
International journal of consumer studies
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of retail and distribution management
51
Services marketing quarterly
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of marketing communications
50
International journal of internet marketing and advertising : IJIMA
49
Journal of service research : JSR
49
Tourism management : research, policies, practice
48
Journal of marketing management : MM
47
International journal of electronic marketing and retailing : IJEMR
46
Journal of fashion marketing and management
44
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ECONIS (ZBW)
231
Showing
1
-
10
of
231
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date (oldest first)
1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
4
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
5
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
6
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
7
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
8
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
9
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
10
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
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