//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing"
~subject:"Beziehungsmarketing"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Werbung
Consumer behaviour
775
Konsumentenverhalten
774
Relationship marketing
174
Einzelhandel
158
Retail trade
158
Brand management
139
Markenführung
139
Brand image
113
Markenimage
113
Brand
80
Markenartikel
78
Customer satisfaction
66
Kundenzufriedenheit
66
Lieferantenmanagement
61
Supplier relationship management
61
Online retailing
60
Online-Handel
60
Marketing management
58
Marketingmanagement
58
B-to-B-Marketing
57
Business-to-business marketing
57
Dienstleistungsqualität
55
Service quality
55
Preismanagement
51
Pricing strategy
51
Emotion
48
Advertising effects
46
Werbewirkung
46
Viral marketing
41
Virales Marketing
41
Internet marketing
40
Online-Marketing
39
Retailing
37
Advertising
35
E-commerce
35
Electronic Commerce
35
Sales promotion
33
Verkaufsförderung
33
more ...
less ...
Online availability
All
Undetermined
128
Free
2
Type of publication
All
Article
204
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
206
Aufsatz in Zeitschrift
206
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
206
Author
All
Grewal, Dhruv
6
Noble, Stephanie M.
4
Bijmolt, Tammo H. A.
3
Blut, Markus
3
Bush, Alan J.
3
Coussement, Kristof
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Jaakkola, Elina
3
Moncrief, William C.
3
Nordfält, Jens
3
Roggeveen, Anne L.
3
Ruyter, Ko de
3
Aarikka-Stenroos, Leena
2
Babakus, Emin
2
Beeler, Lisa L.
2
Bruhn, Manfred
2
Caigny, Arno de
2
Calantone, Roger J.
2
Casidy, Riza
2
Cauberghe, Veroline
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Esmark, Carol L.
2
Ferraro, Carla
2
Grönroos, Christian
2
Gustafsson, Anders
2
Harris, Lloyd C.
2
He, Hongwei
2
Hult, G. Tomas M.
2
Jindal, Rupinder P.
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
Krafft, Manfred
2
MacDonald, Emma K.
2
Mohan, Mayoor
2
Nyadzayo, Munyaradzi W.
2
Paswan, Audhesh
2
Paulssen, Marcel
2
Plangger, Kirk
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing
Journal of retailing and consumer services
495
Journal of business research : JBR
454
International journal of hospitality management
173
International journal of advertising : the review of marketing communications
126
The journal of services marketing
118
Journal of marketing communications
117
Psychology & marketing
111
The journal of product & brand management
108
The journal of brand management : an international journal
93
Asia Pacific journal of marketing and logistics
85
Cogent business & management
84
Journal of the Academy of Marketing Science
82
International journal of internet marketing and advertising : IJIMA
78
Journal of hospitality marketing & management
78
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the quarterly review of marketing communications
76
Journal of strategic marketing
70
Journal of travel and tourism marketing
70
International journal of contemporary hospitality management
69
Journal of advertising research
67
Journal of marketing
67
The service industries journal
64
Marketing intelligence & planning
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
The international review of retail, distribution and consumer research
57
Journal of service management
56
SpringerLink / Bücher
56
Services marketing quarterly
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Tourism management : research, policies, practice
51
International journal of retail & distribution management
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of promotion management : JPM
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of service research : JSR
49
International journal of consumer studies
48
more ...
less ...
Source
All
ECONIS (ZBW)
206
Showing
1
-
10
of
206
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
4
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
5
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
6
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
8
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
9
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
10
The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Szocs, Courtney
;
Kim, Yeseul
;
Lim, Mikyoung
;
Arroyo, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 605-620
Persistent link: https://www.econbiz.de/10014465663
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->