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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Kraus, Sascha"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Schøtt, Thomas"
~person:"Seo, Yuri"
~subject:"Business start-up"
~subject:"Consumer behaviour"
~subject:"Entrepreneurship"
~subject:"Indien"
~type_genre:"Article in journal"
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Business start-up
Consumer behaviour
Entrepreneurship
Indien
Konsumentenverhalten
42
Entrepreneurship approach
26
Unternehmensgründung
24
Brand management
18
Markenführung
18
Relationship marketing
18
Beziehungsmarketing
17
Innovation
16
Bibliometrics
12
Bibliometrie
12
Innovation management
11
Innovationsmanagement
11
KMU
11
SME
11
Luxury goods
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Luxusgüter
10
Brand image
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Customer satisfaction
9
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9
Digitalisierung
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Digitization
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Kundenzufriedenheit
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Markenimage
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9
Brand
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Entrepreneurs
8
Firm performance
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Kulturelle Identität
8
Unternehmenserfolg
8
Unternehmer
8
Viral marketing
8
Virales Marketing
8
Business network
7
Markenartikel
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Undetermined
46
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71
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1
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Aufsatz in Zeitschrift
72
Case study
1
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1
Fallstudie
1
Sammelwerk
1
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Balaji, M. S.
Beatty, Sharon E.
Kraus, Sascha
Paul, Justin
Roy, Sanjit
Schøtt, Thomas
Seo, Yuri
Dana, Leo Paul
35
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
16
Sharma, Piyush
16
Ratten, Vanessa
15
Valette-Florence, Pierre
14
Shukla, Paurav
13
Bartikowski, Boris
12
Huarng, Kun-Huang
12
Lasch, Frank C.
12
Pereira, Vijay
12
Adomako, Samuel
11
Rana, Nripendra P.
11
Richard, Marie-Odile
11
Veloutsou, Cleopatra
11
Williams, Colin C.
11
Christodoulides, George
10
Roy, Rajat
10
Septianto, Felix
10
Teng, Lefa
10
Wang, Cheng Lu
10
Balabanis, George
9
Behl, Abhishek
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Merchant, Altaf
9
Oppewal, Harmen
9
Parida, Vinit
9
Wincent, Joakim
9
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European journal of marketing : EJM
International journal of entrepreneurship and small business
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
17
International entrepreneurship and management journal
12
International journal of entrepreneurial venturing
9
Review of managerial science
9
Technological forecasting & social change : an international journal
9
European journal of international management : EJIM
8
Entrepreneurship and regional development : an international journal
7
International journal of business and globalisation : IJBG
7
European management journal
6
Journal of strategic marketing
6
Business strategy and the environment
5
International journal of entrepreneurship and innovation management
5
International business review : the official journal of the European International Business Academy
4
International journal of consumer studies
4
Review of managerial science : RMS
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International business and economics research journal
3
International journal of hospitality management
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
Psychology & marketing
3
Small business economics : an international journal
3
The journal of consumer marketing
3
The service industries journal
3
Creativity and innovation management
2
Group decision and negotiation
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of contemporary hospitality management
2
International journal of entrepreneurial behavior & research
2
International journal of entrepreneurial behaviour & research
2
International journal of technology management : IJTM
2
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ECONIS (ZBW)
72
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1
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72
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date (oldest first)
1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
The role of time management of female tech entrepreneurs in practice : diary and interview results from an innovative cluster
Brecht, Stacy
;
Le Loarne, Séverine
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303683
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
9
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
10
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
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