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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Ko, Eunju"
~person:"Septianto, Felix"
~subject:"Luxury goods"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Luxury goods
Consumer behaviour
31
Konsumentenverhalten
31
Luxusgüter
14
Brand management
12
Markenführung
12
Fashion
9
Mode
9
Internet marketing
7
Online-Marketing
7
Brand
6
Emotion
6
Markenartikel
6
Social Web
6
Social web
6
Beziehungsmarketing
5
Relationship marketing
5
Advertising
4
Advertising effects
4
Brand image
4
Luxury
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Werbewirkung
4
Customer value
3
Kundenwert
3
Luxury brands
3
Nachhaltiger Konsum
3
Nachhaltigkeit
3
Satisfaction
3
Sustainability
3
Sustainable consumption
3
Sustainable fashion
3
Textile distribution
3
Textilhandel
3
Werbung
3
Zufriedenheit
3
Balance theory
2
Bio-Lebensmittel
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14
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14
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Ko, Eunju
Septianto, Felix
Valette-Florence, Pierre
9
Seo, Yuri
8
Shukla, Paurav
6
Hyun, Sunghyup Sean
5
Balabanis, George
4
Kapferer, Jean-Noël
4
Peng, Norman
4
Aiello, Gaetano
3
Amatulli, Cesare
3
Chen, Annie Huiling
3
Filieri, Raffaele
3
Guido, Gianluigi
3
Kessous, Aurélie
3
Khalifa, Dina
3
Laurent, Gilles
3
Parguel, Béatrice
3
Phau, Ian
3
Rosendo-Rios, Veronica
3
Stathopoulou, Anastasia
3
Thomsen, Thyra Uth
3
Bazi, Saleh
2
Belk, Russel W.
2
Bonfanti, Angelo
2
Borah, Sourav Bikash
2
Boukis, Achilleas
2
Cervellon, Marie-Cécile
2
Chandon, Jean-Louis
2
Christodoulides, George
2
Donvito, Raffaele
2
Godey, Bruno
2
Gorton, Matthew
2
Han, Heesup
2
Hemetsberger, Andrea
2
Hemonnet-Goujot, Aurélie
2
Holmqvist, Jonas
2
Kang, Juhee
2
Kastanakis, Minas N.
2
Kerviler, Gwarlann de
2
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European journal of marketing : EJM
International journal of hospitality management
Journal of business research : JBR
The international review of retail, distribution and consumer research
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of business ethics : JBE
1
Psychology & marketing
1
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ECONIS (ZBW)
14
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1
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
3
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
6
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
7
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
8
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
9
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
10
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
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