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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Service business"
~isPartOf:"The Routledge handbook of service research insights and ideas"
~subject:"Customer integration"
~subject:"Service-Dominant Logic"
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Customer integration
Service-Dominant Logic
Marketing theory
88
Marketingtheorie
88
Marketing
22
Service-dominant logic
21
Beziehungsmarketing
17
Relationship marketing
17
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12
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Vargo, Stephen L.
6
Lusch, Robert F.
5
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1
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1
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1
Brodie, Roderick J.
1
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José Quero, María
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1
Sparks, Leigh
1
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European journal of marketing : EJM
International journal of physical distribution & logistics management : IJPD & LM
Journal of the Academy of Marketing Science
Service business
The Routledge handbook of service research insights and ideas
Marketing theory
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
10
AMS review : official publication of the Academy of Marketing Science
6
Journal of macromarketing
6
Review of marketing research
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5
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5
International journal of hospitality management
4
Tourism management : research, policies, practice
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3
The service industries journal
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of contemporary hospitality management
2
International review on public and non-profit marketing
2
Journal of business market management : JBM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of nonprofit & public sector marketing
2
Journal of service theory and practice : JSTP
2
Kundenintegration : Forum Dienstleistungsmanagement
2
Management decision : MD
2
Managing service quality : MSQ ; an international journal
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
2
Services marketing quarterly
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Cogent business & management
1
Customer Experience : Forum Dienstleistungsmanagement
1
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1
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui
;
Huang, Chao-Chin
;
Tu, Pei-Yun
- In:
Service business
17
(
2023
)
2
,
pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Saved in:
2
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
3
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
4
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
5
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
6
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
7
Value-in-context in crowdfunding ecosystems : how context frames value co-creation
José Quero, María
;
Ventura, Rafael
;
Kelleher, Carol
- In:
Service business
11
(
2017
)
2
,
pp. 405-425
Persistent link: https://www.econbiz.de/10011732388
Saved in:
8
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
9
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
10
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
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