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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Buil, Isabel"
~person:"Huarng, Kun-Huang"
~person:"Melewar, T. C."
~person:"Yeung, Andy C. L."
~source:"econis"
~subject:"Brand management"
~subject:"Industrie"
~subject:"Kausalanalyse"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Brand management
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18
Konsumentenverhalten
18
Innovation
17
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Buil, Isabel
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Yeung, Andy C. L.
Cheng, T. C. E.
22
Ko, Eunju
16
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European journal of marketing : EJM
International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
International studies of management and organization
5
The marketing review
5
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
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2
Journal of strategic marketing
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Journal of world business : JWB
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Marketing intelligence & planning
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2
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Asia Pacific journal of marketing and logistics
1
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1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business research quarterly : BRQ
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of operations management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
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Operations management research : OMR ; advancing practice through theory
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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The European business journal
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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1
The impact of intelligent manufacturing on labor productivity : an empirical analysis of Chinese listed manufacturing companies
Zhu, Minghao
;
Liang, Chen
;
Yeung, Andy C. L.
;
Zhou, Honggeng
- In:
International journal of production economics
267
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460512
Saved in:
2
The impact of industry 4.0 on supply chain capability and supply chain resilience : a dynamic resource-based view
Huang, Kerry
;
Wang, Kedi
;
Lee, Peter K. C.
;
Yeung, Andy …
- In:
International journal of production economics
262
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014329773
Saved in:
3
Causal complexity analysis of the Global Innovation Index
Yu, Tiffany Hui-Kuang
;
Huarng, Kun-Huang
;
Huang, Duen-Huang
- In:
Journal of business research : JBR
137
(
2021
),
pp. 39-45
Persistent link: https://www.econbiz.de/10012665692
Saved in:
4
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
5
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
6
The impact of capacity-reduction initiatives on the stock market value of Chinese manufacturing firms
Fan, Di
;
Liang, Tianheng
;
Yeung, Andy C. L.
;
Zhang, Haomin
- In:
International journal of production economics
223
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012233422
Saved in:
7
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
8
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
9
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
10
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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