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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Huarng, Kun-Huang"
~person:"Melewar, T. C."
~person:"Parida, Vinit"
~person:"Yeung, Andy C. L."
~source:"econis"
~subject:"Brand management"
~subject:"Industrie"
~subject:"Kausalanalyse"
~subject:"Lieferantenmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Brand management
Industrie
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Lieferantenmanagement
Markenartikel
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Marketing management
Scheduling
Innovation
28
Consumer behaviour
17
Innovation management
17
Innovationsmanagement
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Konsumentenverhalten
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Unternehmenserfolg
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48
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De Chernatony, Leslie
Huarng, Kun-Huang
Melewar, T. C.
Parida, Vinit
Yeung, Andy C. L.
Cheng, T. C. E.
22
Ko, Eunju
17
Gunasekaran, Angappa
13
Lai, Kee-hung
12
Sharma, Piyush
12
Choi, Tsan-Ming
11
Gupta, Suraksha
11
Roper, Stuart
11
Veloutsou, Cleopatra
11
Zhao, Xiande
11
Balmer, John M. T.
10
Foroudi, Pantea
10
Hunt, Shelby D.
9
Laroche, Michel
9
Merrilees, Bill
9
Wong, Christina W. Y.
9
Buil, Isabel
8
Diamantopoulos, Adamantios
8
Kim, Kyung Hoon
8
Valette-Florence, Pierre
8
Chiappetta Jabbour, Charbel José
7
Glock, Christoph H.
7
Huang, George Q.
7
Huo, Baofeng
7
O'Cass, Aron
7
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Duan, Yunlong
6
Golini, Ruggero
6
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Kalchschmidt, Matteo
6
Kitchen, Philip J.
6
Lee, Peter K. C.
6
Li, Ling
6
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6
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6
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European journal of marketing : EJM
International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
7
International studies of management and organization
5
The journal of brand management : an international journal
5
The marketing review
5
Research technology management : RTM
3
The journal of business & industrial marketing
3
California management review
2
Corporate reputation review
2
International journal of technology marketing : IJTMkt
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Marketing intelligence & planning
2
Marketing theory
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International entrepreneurship and management journal
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of retail & distribution management
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
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ECONIS (ZBW)
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1
The impact of intelligent manufacturing on labor productivity : an empirical analysis of Chinese listed manufacturing companies
Zhu, Minghao
;
Liang, Chen
;
Yeung, Andy C. L.
;
Zhou, Honggeng
- In:
International journal of production economics
267
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460512
Saved in:
2
Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Mikalef, Patrick
;
Islam, Najmul
;
Parida, Vinit
;
Singh, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014304062
Saved in:
3
The impact of industry 4.0 on supply chain capability and supply chain resilience : a dynamic resource-based view
Huang, Kerry
;
Wang, Kedi
;
Lee, Peter K. C.
;
Yeung, Andy …
- In:
International journal of production economics
262
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014329773
Saved in:
4
Causal complexity analysis of the Global Innovation Index
Yu, Tiffany Hui-Kuang
;
Huarng, Kun-Huang
;
Huang, Duen-Huang
- In:
Journal of business research : JBR
137
(
2021
),
pp. 39-45
Persistent link: https://www.econbiz.de/10012665692
Saved in:
5
Worth the risk? : the profit impact of outcome-based service offerings for manufacturing firms
Korkeamäki, Lauri
;
Kohtamäki, Marko
;
Parida, Vinit
- In:
Journal of business research : JBR
131
(
2021
),
pp. 92-102
Persistent link: https://www.econbiz.de/10012545036
Saved in:
6
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
The impact of capacity-reduction initiatives on the stock market value of Chinese manufacturing firms
Fan, Di
;
Liang, Tianheng
;
Yeung, Andy C. L.
;
Zhang, Haomin
- In:
International journal of production economics
223
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012233422
Saved in:
9
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
10
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
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