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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Huarng, Kun-Huang"
~person:"Melewar, T. C."
~person:"Phau, Ian"
~person:"Yeung, Andy C. L."
~source:"econis"
~subject:"Brand management"
~subject:"Industrie"
~subject:"Kausalanalyse"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Brand management
Industrie
Kausalanalyse
Lieferantenmanagement
Markenführung
Markenimage
Marketing management
Scheduling
Consumer behaviour
24
Konsumentenverhalten
24
Innovation
17
Brand image
16
Brand
15
Markenartikel
14
Corporate reputation
12
Firm performance
12
Firmenimage
12
Fuzzy sets
12
Fuzzy-Set-Theorie
11
Innovation management
11
Innovationsmanagement
11
Unternehmenserfolg
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Beziehungsmarketing
10
Relationship marketing
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China
9
USA
8
United States
8
Luxury goods
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Luxusgüter
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Marketing
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Entrepreneurship
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Event study
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Leadership style
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Reputation
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Supplier relationship management
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fsQCA
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Aufsatz in Zeitschrift
48
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6
Mehrbändiges Werk
2
Multi-volume publication
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De Chernatony, Leslie
Huarng, Kun-Huang
Melewar, T. C.
Phau, Ian
Yeung, Andy C. L.
Cheng, T. C. E.
22
Ko, Eunju
17
Diamantopoulos, Adamantios
13
Foroudi, Pantea
13
Gunasekaran, Angappa
13
Gupta, Suraksha
12
Lai, Kee-hung
12
Roper, Stuart
12
Sharma, Piyush
12
Choi, Tsan-Ming
11
Veloutsou, Cleopatra
11
Zhao, Xiande
11
Balmer, John M. T.
10
Merrilees, Bill
10
Valette-Florence, Pierre
10
Hunt, Shelby D.
9
Wong, Christina W. Y.
9
Buil, Isabel
8
Kim, Kyung Hoon
8
Laroche, Michel
8
Chiappetta Jabbour, Charbel José
7
Glock, Christoph H.
7
Huang, George Q.
7
Huo, Baofeng
7
O'Cass, Aron
7
Arslanagic-Kalajdzic, Maja
6
Balaji, M. S.
6
Bartikowski, Boris
6
Christodoulides, George
6
Dennis, Charles
6
Duan, Yunlong
6
Foroudi, Mohammad Mahdi
6
Golini, Ruggero
6
Govindan, Kannan
6
Guzman, Francisco
6
Kalchschmidt, Matteo
6
Kitchen, Philip J.
6
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European journal of marketing : EJM
International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
The journal of brand management : an international journal
8
Journal of fashion marketing and management
6
Marketing intelligence & planning
6
International studies of management and organization
5
Journal of promotion management : JPM
5
The marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Qualitative market research : an international journal
4
Journal of retailing and consumer services
3
Journal of world business : JWB
3
Australasian marketing journal
2
Corporate reputation review
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of international consumer marketing
2
Journal of strategic marketing
2
Journal of vacation marketing : an international journal
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
The journal of product & brand management
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of advertising research
1
Journal of business economics and management
1
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ECONIS (ZBW)
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1
The impact of intelligent manufacturing on labor productivity : an empirical analysis of Chinese listed manufacturing companies
Zhu, Minghao
;
Liang, Chen
;
Yeung, Andy C. L.
;
Zhou, Honggeng
- In:
International journal of production economics
267
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460512
Saved in:
2
The impact of industry 4.0 on supply chain capability and supply chain resilience : a dynamic resource-based view
Huang, Kerry
;
Wang, Kedi
;
Lee, Peter K. C.
;
Yeung, Andy …
- In:
International journal of production economics
262
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014329773
Saved in:
3
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
4
Causal complexity analysis of the Global Innovation Index
Yu, Tiffany Hui-Kuang
;
Huarng, Kun-Huang
;
Huang, Duen-Huang
- In:
Journal of business research : JBR
137
(
2021
),
pp. 39-45
Persistent link: https://www.econbiz.de/10012665692
Saved in:
5
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
The impact of capacity-reduction initiatives on the stock market value of Chinese manufacturing firms
Fan, Di
;
Liang, Tianheng
;
Yeung, Andy C. L.
;
Zhang, Haomin
- In:
International journal of production economics
223
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012233422
Saved in:
8
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
9
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
10
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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