//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Firmenimage"
~subject:"Managers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzwirtschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Managers
Marketing
109
Marketing management
33
Marketingmanagement
33
Marketing theory
18
Marketingtheorie
18
Consumer behaviour
13
Konsumentenverhalten
13
Theorie
11
Theory
11
Bibliometrics
10
Bibliometrie
10
USA
9
United States
9
Großbritannien
7
United Kingdom
7
Market research
6
Marktforschung
6
Advertising
5
Innovation
5
Werbung
5
Betriebliche Wertschöpfung
4
Beziehungsmarketing
4
Emerging economies
4
Fachzeitschrift
4
Führungskräfte
4
Journal
4
Relationship marketing
4
Schwellenländer
4
Value creation
4
Corporate reputation
3
Impact
3
KMU
3
Marketing science
3
Performance measurement
3
Performance-Messung
3
SME
3
Welt
3
World
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Balmer, John M. T.
2
Burghausen, Mario
1
Fabrizi, Michele
1
Grewal, Rajdeep
1
Hattula, Johannes D.
1
Leitch, Shirley R.
1
Reinecke, Sven
1
Saboo, Alok R.
1
Schmidt, Martin
1
Schmitz, Christian
1
Wang, Rui
1
Wierenga, Berend
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
5
SpringerLink / Bücher
5
Journal of marketing
4
Journal of business ethics : JOBE
3
Journal of marketing research : JMR
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business strategy
2
Journal of business-to-business marketing
2
Journal of international marketing
2
Journal of marketing theory and practice
2
Journal of marketing theory and practice : JMTP
2
Journal of service management
2
Management
2
Marketing letters : a journal of research in marketing
2
Profession : Wissenschaftsedition im Rainer Hampp Verlag
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
A master class in brand planning : the timeless works of Stephen King
1
AMS review : official publication of the Academy of Marketing Science
1
Administrative Sciences : open access journal
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Baltic Journal of Economic Studies
1
Best papers proceedings
1
Betriebswirtschaftliche Diskussionsbeiträge
1
British economy survey
1
British journal of management : BJM
1
Business strategy and the environment
1
CESifo working papers
1
Challenges for the trade of Central and Southeast Europe
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate ethics for turbulent markets
1
Corporate reputation review : an international journal
1
DUV : Wirtschaftswissenschaft
1
Discussion paper / Centre for Economic Policy Research
1
Does marketing need reform? : fresh perspectives on the future
1
Edition Wissenschaft Apprimus
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
3
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
4
A managerial capital perspective on chief marketing officer succession
Wang, Rui
;
Saboo, Alok R.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011337508
Saved in:
5
Chief marketing officer's equity incentives : economic determinants and effects on shareholder value
Fabrizi, Michele
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1757-1781
Persistent link: https://www.econbiz.de/10010429762
Saved in:
6
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
7
Managerial decision making in marketing : the next research frontier
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->