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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing"
~person:"Göritz, Anja"
~subject:"Einzelhandel"
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Einzelhandel
Consumer behavior
2
Consumer behaviour
2
Konsumentenverhalten
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Retail trade
2
Retailing
2
Shopping orientation
2
Buying behavior
1
Communication
1
Kommunikation
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Göritz, Anja
Cliquet, Gérard
4
Faultrier, Brigitte de
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3
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Ayalp, Nur
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Büttner, Oliver B.
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European journal of marketing : EJM
International journal of retail & distribution management
Journal of marketing
Psychology & marketing
1
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ECONIS (ZBW)
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How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
2
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
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