Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Oliver B. Büttner and Arnd Florack; Anja S. Göritz
| Year of publication: |
2014
|
|---|---|
| Authors: | Büttner, Oliver B. ; Florack, Arnd ; Göritz, Anja |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 5/6, p. 1026-1045
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| Subject: | Motivation | Consumer behavior | Retailing | Communication | Personality | Shopping orientation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kommunikation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388098