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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of retail & distribution management"
~subject:"Brand architecture"
~subject:"Branding"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenprodukt"
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Brand architecture
Branding
Einzelhandel
Brand
87
Markenartikel
87
Brand management
73
Markenführung
73
Consumer behaviour
62
Konsumentenverhalten
62
Brand image
55
Markenimage
55
Beziehungsmarketing
16
Handelsmarke
16
Relationship marketing
16
Store brand
16
Retail trade
13
Brand equity
12
Marketing management
12
Marketingmanagement
12
Brand loyalty
10
Markentreue
6
Store brands
5
Advertising effects
4
Brand awareness
4
Brands
4
Innovation
4
Markenarchitektur
4
Market share
4
Marktanteil
4
Preismanagement
4
Pricing strategy
4
Werbewirkung
4
Brand attachment
3
Brand names
3
Brand orientation
3
Cognition
3
Corporate branding
3
Erfolgsfaktor
3
Experiment
3
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3
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22
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2
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Aufsatz in Zeitschrift
Article in journal
24
Collection of articles of several authors
2
Sammelwerk
2
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English
24
Author
All
Roper, Stuart
2
Round, Griff
2
Ahlert, Dieter
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Burt, Steven
1
Calvo-Porral, Cristina
1
Canniford, Robin
1
Cervellon, Marie-Cécile
1
Christodoulides, George
1
Cliquet, Gérard
1
Coleman, Darren Andrew
1
Collins, Alan M.
1
Coudriet, Rachael
1
Cronin, James Martin
1
Dawes, John G.
1
De Chernatony, Leslie
1
Frasquet Deltoro, Marta
1
Fritz, Kristine
1
George, Richard J.
1
Glynn, Mark S.
1
Gómez-Suárez, Mónica
1
Helm, Sabrina Verena
1
Jara, Magali
1
Keller, Kevin Lane
1
Loureiro, Sandra Maria Correia
1
Lévy Mangin, Jean-Pierre
1
Melewar, T. C.
1
Mishra, Anubha
1
Mollá Descals, Alejandro
1
Motion, Judy
1
Muruganantham, G.
1
Nicolau-Gonzalbez, Juan-Luis
1
Priyadharshini, K.
1
Quinones, Myriam
1
Renk, Uwe
1
Robert, Isabelle
1
Rokka, Joonas
1
Ruiz-Molina, Maria Eugenia
1
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European journal of marketing : EJM
International journal of retail & distribution management
Journal of retailing and consumer services
46
Journal of business research : JBR
28
The journal of brand management : an international journal
24
Journal of retailing
18
The journal of product & brand management
17
European journal of operational research : EJOR
10
The international review of retail, distribution and consumer research
9
European journal of marketing
8
Marketing intelligence & planning
7
Transportation research / E : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail and distribution management
5
Qualitative market research : an international journal
5
The marketing review
5
Business horizons
4
Harvard business review : HBR
4
Journal of euromarketing
4
Journal of fashion marketing and management
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Business history
3
European review of agricultural economics : ERAE
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Review of marketing science
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Cogent business & management
2
Corporate reputation review
2
European journal of management and business economics : EJM&BE
2
Handelsforschung
2
International journal of Indian culture and business management
2
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ECONIS (ZBW)
24
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24
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1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
3
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
4
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
5
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
6
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
7
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
8
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
9
A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali
;
Cliquet, Gérard
;
Robert, Isabelle
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
Saved in:
10
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
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