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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising effects"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Viral marketing"
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Search: subject_exact:"Advertising effects"
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Advertising effects
Markenführung
Marketing management
Viral marketing
Werbewirkung
450
Advertising
193
Werbung
191
Consumer behaviour
170
Konsumentenverhalten
170
Internet marketing
112
Online-Marketing
112
USA
76
United States
76
Brand management
59
Brand image
55
Markenimage
55
Fernsehwerbung
44
Social Web
44
Social web
44
Television advertising
44
Emotion
36
Celebrity endorsement
31
Celebrity-Werbung
31
Marketingmanagement
28
Sponsoring
27
Sponsorship
27
Target group
25
Virales Marketing
25
Zielgruppe
25
Sportmarketing
23
Sports marketing
23
Psychology of advertising
22
Werbepsychologie
22
Product Placement
20
Product placement
20
Advertising planning
19
Werbeplanung
18
Brand
17
Markenartikel
17
Sport event
17
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Undetermined
205
Free
4
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Article
446
Book / Working Paper
4
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Article in journal
449
Aufsatz in Zeitschrift
449
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Aufsatzsammlung
1
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English
450
Author
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Romaniuk, Jenni
10
Kennedy, Rachel
7
Bellman, Steven
6
Dahlén, Micael
6
Fulgoni, Gian M.
6
Sharp, Byron
6
Varan, Duane
6
Carrillat, François A.
4
Ford, John B.
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Spotts, Harlan E.
4
Astous, Alain d'
3
Bang Nguyen Viet
3
Beal, Virginia
3
Beard, Fred K.
3
Berthon, Pierre R.
3
Cheong, Yunjae
3
Droulers, Olivier
3
Keller, Ed
3
Kerr, Gayle
3
Kim, Kihan
3
Ko, Yong Jae
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Pelsmacker, Patrick de
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Reijmersdal, Eva A. van
3
Riebe, Erica
3
Rosengren, Sara
3
Schultz, Don E.
3
Stafford, Marla Royne
3
Stewart, Kristin
3
Stipp, Horst
3
Taylor, Jennifer
3
Weinberger, Marc G.
3
Youn, Kibum
3
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Published in...
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European journal of marketing : EJM
International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
50
SpringerLink / Bücher
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
28
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ECONIS (ZBW)
450
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
5
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
6
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
7
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
8
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
9
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
10
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
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